4+ day, 3+ hour ago  (745+ words) For years, creators in India have done the hard work of building desire without a clean way to capture it. A Reel goes viral. Comments flood in asking where to buy. The creator points to a bio link. The audience…...

20+ hour, 18+ min ago  (298+ words) Ipsos has expanded its early-stage advertising evaluation portfolio with the launch of AI-Augmented Moderation within its Creative|Labs offering, the market research company announced. The new capability combines human-led moderation with artificial intelligence to provide same-day quantitative and qualitative consumer…...

3+ day, 18+ hour ago  (439+ words) Jio Star reported advertising and audience growth in the fourth quarter of FY26, driven by major sports events and digital expansion, with Jio Hotstar averaging 500 million monthly active users and setting a global streaming record during the ICC Men's T20 World Cup....

17+ hour, 36+ min ago  (123+ words) Adobe has completed its acquisition of Semrush, expanding its marketing and brand visibility tools as businesses increasingly rely on AI-driven search and customer engagement systems. The move comes as AI interfaces, large language models and automated agents are becoming a…...

1+ day, 17+ hour ago  (166+ words) Social Samosa The tool reduces the need for complex, multi-step edits, enabling designers to experiment with compositions more quickly It is designed to automatically organise layers by renaming them and removing empty ones, addressing a long-standing challenge for users working…...

1+ day, 17+ hour ago  (212+ words) DGTOOHL, a product of Mobiyoung, has partnered with Magnite to expand programmatic digital out-of-home (DOOH) advertising capabilities in India. The partnership is aimed at improving transparency, accessibility and automation in India's outdoor advertising market, which has traditionally relied on manual…...

1+ day, 20+ hour ago  (139+ words) Google is testing a new AI-powered search feature on You Tube that provides conversational responses to user queries instead of a standard list of videos. The tool allows users to ask more detailed questions in natural language and receive structured…...

1+ day, 20+ hour ago  (269+ words) Meta is updating its Developer Policies related to advertising transparency and account structure for advertisers and developers using its ad-buying solutions. The changes are intended to clarify expectations for advertisers and align with industry practices following feedback from the advertiser…...

1+ day, 21+ hour ago  (238+ words) Snap Inc. has introduced AI Sponsored Snaps, a new advertising format on Snapchat that allows brands to interact with users in Chat through AI agents. Snapchat users sent more than 950 billion chats in the first quarter of 2026, while more than…...

2+ day, 21+ hour ago  (229+ words) Pinterest has launched a new connected TV advertising offering that allows marketers to target its users on streaming platforms, following its acquisition of ad tech firm tv Scientific in February 2026. The move enables advertisers to reach Pinterest audiences beyond the…...