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News
Crocs hatches six-foot mascot Niles to build a new social universe
1+ hour, 31+ min ago (419+ words) By Staff on Sunday, August 23, 2026 Crocs has brought the crocodile hidden in its logo to life as Niles, a six-foot reptilian mascot designed to become a long-term character across social media, campaigns and live activations. Named after the Nile, Niles…...
This 1.9-square-metre home makes Sweden’s housing crisis painfully real
2+ day, 22+ hour ago (328+ words) By James Herring on Thursday, August 20, 2026 Categories: Cause Related, PR Swedish housing developer Riksbyggen and BBDO Nordics have turned the country’s housing affordability crisis into three micro homes translating a stark set of statistics into an experiential marketing campaign people…...
Liquid Death want your pee to cool AI data centres
4+ day, 4+ hour ago (429+ words) By James Herring on Wednesday, August 19, 2026 Garage Beer and Liquid Death Energy have teamed up with former NFL star Jason Kelce for a satirical brand campaign asking Americans to donate their urine to cool AI data centres, turning growing concern…...
Lufthansa puts the unwritten rules of flying on a T-shirt
1+ week, 3+ hour ago (321+ words) By James Herring on Sunday, August 16, 2026 Lufthansa is turning some of flying’s most awkward social questions into a limited-edition fashion collection, putting armrest politics, seat reclining and the rush to stand after landing at the centre of its latest brand…...
McDonald???s is crashing weddings with personalised sauce pots
1+ week, 4+ day ago (250+ words) By James Herring on Wednesday, August 12, 2026 Categories: Food & Drink, PR, Products McDonald’s has turned its sauce pots into a wedding favour, giving couples the chance to personalise its condiments with a bespoke message for their big day. Called Wedding Flavours,…...
Netflix traps a man in a billboard above Sunset Boulevard
2+ week, 3+ hour ago (297+ words) By Staff on Sunday, August 9, 2026 Netflix has installed a live performer inside a fully furnished billboard above the intersection of Sunset Boulevard in LA, an experiential marketing stunt promoting new sci-fi thriller The Last House. For three days, the man…...
DuckDuckGo’s answer to AI glasses: “Normal F***ing Sunglasses.”
2+ week, 3+ day ago (367+ words) By James Herring on Thursday, August 6, 2026 DuckDuckGo has released a $35 pair of sunglasses whose entire selling point is that they do nothing. The launch is a direct swipe at Meta’s Ray-Ban smart glasses, which start at $299 and have been nicknamed…...
7UP turns Clapham pub pink for zero-alcohol shandy launch
2+ week, 3+ day ago (303+ words) By Staff on Wednesday, August 5, 2026 Categories: Experiential, Food & Drink, PR 7UP, with agency Pangolin, has transformed a Clapham pub into The Pink Nel to launch its new Pink Shandy 0.0%, a summer serve combining 7UP Pink Lemonade Zero Sugar with alcohol-free lager. From…...
Specsavers recruits Groove Armada to get Gen X to check hearing
2+ week, 4+ day ago (465+ words) By James Herring on Wednesday, August 5, 2026 Categories: Celebrity, Health & Beauty, PR Specsavers has launched The Testlist, billed as the UK’s first club guestlist series for the over 50s and unlocked entirely by a free online hearing screener. The campaign taps into…...
Burger King turns summer sunburn into flame-grilled advertising
2+ week, 4+ day ago (265+ words) By James Herring on Wednesday, August 5, 2026 Categories: Advertising, Food & Drink Burger King Belgium has found a marketing angle in this summer’s sunburn, turning TikTok trend ‘tanmaxxing’ into advertising with “Leave The Flame Grilling To Us.” Most visuals skip the burger…...