2+ hour, 48+ min ago  (205+ words) There's increasing pressure on agencies to demonstrate measurable outcomes and accountability. How has OM/Initiative evolved its approach to transparency, data and performance? Media is under more scrutiny than ever, and rightly so. Clients want far greater visibility over what's…...

3+ hour, 35+ min ago  (350+ words) Operating from an abandoned Japanese high school, the studio is modelled on the duo's time leading a brand innovation team across Asia from Google Tokyo. "We've always white-labelled ourselves because agencies were often involved, but this is no longer an…...

1+ day, 2+ hour ago  (573+ words) Broadcasting since 1988, Sonshine reaches 351, 000 monthly listeners according to independent Mc Nair yellow Squares research, ranking #8 overall in Perth radio audiences. Excluding ABC stations, which do not carry sponsorship, Sonshine effectively ranks #5 among stations available to businesses for on-air promotion. Despite…...

5+ day, 1+ min ago  (286+ words) Linton is the Managing Partner of creative agency Berlin, who recently took out the Challenger Agency of the Year at the Campaign Brief Awards and Oasis Ball. Linton is a dyed in the wool brand and communications strategist. He recently…...

5+ day, 26+ min ago  (340+ words) Travel host Trevor Cochrane joins forces with a stellar collective of six Western Australian "Dreamers" to present Explore TV " Western Australia, a cinematic one- hour television special premiering nationally on Tuesday, June 2, at 8: 30pm on Channel 9 and 9 Now. This dynamic team…...

6+ day, 1+ hour ago  (216+ words) Held in Perth on Friday, July 10, the one-day workshop focuses on how media plans are built, assessed and interrogated " from understanding the "six dials" behind every recommendation through to costs, trade-offs, measurement and strategic rationale. Advertising Council Australia WA and…...

6+ day, 2+ hour ago  (68+ words) Campaign Brief WA Remember if you post to social to tag @theoasisball. o Oh! media Glam Cam Full name (required). Pseudonyms no longer accepted. Save my name, email, and website in this browser for the next time I comment. Register…...

1+ week, 20+ hour ago  (329+ words) Two very different projects, connected by a shared intent: to create digital experiences that feel as considered as they are capable. The Floating Forest Set among the pristine forests of Western Australia's South West, The Floating Forest is not simply…...

1+ week, 5+ day ago  (419+ words) Comparison site Canstar also recorded a large uptick in audience year-on-year, up 40. 6%, from 1. 29 million to 1. 85 million. Similarly, cashback and coupons website Shop Back saw its year-on-year audience grow by 41. 9%, from 4. 4 million to 6. 3 million. Oz Bargain audience also increased 21. 6% year-on-year from…...

1+ week, 6+ day ago  (271+ words) Entering the 80s with Electric Dreams the brief was bold, nostalgic and chaotic (in the best way), diving head first into the 1980s reviving truly iconic moments and stars from arguably the best decade. Raz Studio founders, Mahmudul and Amy Raz, said:…...