News
How San Mar achieved staggering growth by rethinking Amazon Advertising strategy
5+ hour, 30+ min ago (275+ words) Mindgruve helped San Mar achieve staggering growth by rethinking Amazon Advertising strategy The Drum Mindgruve helped San Mar achieve staggering growth by rethinking Amazon Advertising strategy Listen to article 4 min Mindgruve has been highly commended in Commerce Media Partnership of…...
Jacki Kelley reflects on advertising's future after Ad Club legend honor
2+ hour, 4+ min ago (382+ words) The Drum catches up with the Omnicom chief client & business officer, who has just been recognized by the Ad Club of New York for her career impact, to discuss AI, leadership and the transformations that reshaped modern media There is…...
Dulcie Cowling: The case for mocking social media's most powerful men
1+ hour, 31+ min ago (1034+ words) Dulcie Cowling explains why Smartphone Free Childhood used parody, not panic, to take aim at social media bosses during a pivotal moment for kids" online safety. Am I taking the piss? Yes, I am, Mr Tech Bro." I"ve been…...
How Kool-Aid is earning its place in Gen Z culture, one sneaker at a time
1+ hour, 44+ min ago (506+ words) The nearly 100-year-old brand is moving beyond its past, using a Nike sneaker collaboration, an Apple TV+ cameo and a new hydration line to build credibility with a generation that has no memory of drinking it as a kid. There…...
Dulcie Cowie: The case for mocking social media's most powerful men
1+ hour, 51+ min ago (1087+ words) Dulcie Cowie explains why Smartphone Free Childhood used parody, not panic, to take aim at social media bosses during a pivotal moment for kids" online safety. Am I taking the piss? Yes, I am, Mr Tech Bro." I"ve been…...
Inside the Jury Room: The more AI enters marketing, the more human the work needs to feel
4+ hour, 30+ min ago (585+ words) AI may be transforming marketing workflows at speed, but inside the judging rooms at The Drum Awards for Marketing in New York, a striking consensus emerged among senior marketers: the brands that cut through in the AI era will still…...
How Newell Brands turned influencer content into shoppable Amazon commerce
5+ hour, 40+ min ago (471+ words) Newell Brands has been highly commended in Creative Integration of Content & Commerce at The Drum Awards for Commerce Media 2026. Here is the case study that impressed the judges as submitted. For 'Amazon Prime Big Deal Days 2025,' Newell Brands set out…...
Advertising to AI agents: when the buyer changes, who do you influence?
23+ hour, 58+ min ago (253+ words) The buyer-seller relationship is being reshaped by AI. Gregory Roekens of Prose on Pixels looks at the role of agencies in the new digital landscape. Back in 2012, at a conference on the mobile revolution at the time, I raised a…...
As AI reshapes discovery, the checkout may become the brand experience
21+ hour, 27+ min ago (795+ words) As AI starts to compress e-commerce journeys, the checkout is evolving from a transactional endpoint into one of the most commercially and emotionally valuable surfaces a brand still owns, where trust, relevance and long-term value are won or lost. For…...
Andy Nairn: AI won't save creativity if we stop using our brains
21+ hour, 37+ min ago (840+ words) Andy Nairn warns that the industry's rush to embrace AI could make creative work faster but flatter unless agencies protect the human imagination behind it. He brands this the Dumb and Dumber Effect. Agency leaders now have a contractual obligation…...