5+ hour, 33+ min ago  (200+ words) The launch marks a significant step in the company's efforts to make professional-grade sports broadcasting more accessible across different levels of competition. The Indian sports technology company, SportVot, has unveiled SportVot AI, a new artificial intelligence-powered broadcast engine designed to…...

1+ day, 4+ hour ago  (389+ words) The Argentine Football Association has signed a new global sponsorship agreement with Google that sees its artificial intelligence platform Google Gemini become a main global sponsor of the Argentina national football teams. The partnership elevates Gemini to the federation's top…...

5+ day, 3+ hour ago  (241+ words) The pact with Pinkathon aligns with Aspect Global Ventures' goal of bridging the gap between participation and performance-based support systems in sports and health. Aspect Sports extends its partnership with Pinkathon, the country's largest women's running event, as the official…...

5+ day, 4+ hour ago  (366+ words) Visa Cash App Racing Bulls has announced a multi-year technical partnership with industrial software company Octave, which will join the Formula One team as its asset lifecycle management partner. The collaboration sees Octave deploy its asset lifecycle management technology across…...

6+ day, 4+ hour ago  (311+ words) Under the partnership, Quint will work alongside MotoGP to redesign and elevate the championship's hospitality platform. The agreement sees Quint oversee and operate MotoGP's hospitality programme across all 22 Grands Prix, with the goal of delivering a more immersive, high-end experience…...

6+ day, 7+ hour ago  (359+ words) Formula 1 and Salesforce have expanded their multi-year partnership with the launch of a new AI-powered Fan Companion Agent, aimed at deepening fan engagement and helping audiences better understand the sport's upcoming technical changes. The digital tool will initially be available…...

1+ mon, 3+ day ago  (435+ words) The partnership brings together athletes from two physically demanding sports and will see Mishra and Desai promote Leeford Ortho's Premium Knee Cap and Abs Wrap. Leeford Ortho, a growing player in orthopaedic support solutions, has strengthened its push into Indian…...

1+ mon, 1+ week ago  (312+ words) With RCB Women players, GREW Solar brings to life the idea that consistent results are driven by the correct technology behind the scenes. The Indian renewable energy company, GREW Solar, has launched a new brand film in collaboration with the…...

1+ mon, 2+ week ago  (488+ words) The multi-year agreements bring Nu, Zuma, and Microsoft, reflecting the team's ambition to build a diversified ecosystem that extends beyond racing performance. Nu joins Mercedes-AMG PETRONAS F1 Team as official partner As part of the new commercial slate, the team has…...

1+ mon, 3+ week ago  (517+ words) A wave of strategic partnerships across four global football powerhouses, Inter Miami CF, Tottenham Hotspur, Aston Villa, and Borussia Dortmund, have signalled a pivotal shift in the industry's commercial landscape this January. These agreements signal a clear industry shift toward…...