News
In the age of the scroll, how do you sell a movie ticket?
6+ hour, 14+ min ago (1559+ words) The era of the 'Superstar Billboard' isn't dead. But it is no longer the heartbeat of a film's success. Recently, during a visit to Hyderabad, I noticed the towering cutouts of leading stars that dominate the city's roads. Yet, while…...
Salesforce and In Mobi expand partnership to build AI-driven ad operations
1+ day, 5+ hour ago (261+ words) Social Samosa "Salesforce has expanded its collaboration with In Mobi to support the latter"s AI-led operations across its global advertising business As part of the expanded partnership, In Mobi will use Salesforce tools to build a unified operating model…...
Perplexity revenue grows 5x to $500 million as it expands AI tools
1+ day, 3+ hour ago (327+ words) Perplexity has reported a 5x increase in revenue, growing from $100 million to $500 million, as the company expands its AI offerings and positions itself in the competitive search market. The growth comes as the company operates with a relatively small team, increasing…...
Google adds Skills in Chrome to reuse AI prompts
1+ day, 5+ hour ago (313+ words) Google has introduced a new feature in its Chrome browser aimed at simplifying how users repeat AI-based tasks across the web. The feature, called "Skills in Chrome," allows users to save and reuse AI prompts, reducing the need to re-enter…...
Gen Z fans don't want to witness sports, they want to experience it
2+ day, 8+ hour ago (228+ words) There was a time when being a sports fan in India meant committing to the full journey, sitting through entire matches, tracking every stat, and building rituals around game day. Today, fandom is far more fluid. It moves across screens,…...
Influencer marketing expected to account for 15-25% of total IPL ad spends in 2026
1+ week, 7+ hour ago (942+ words) This shift has also brought influencers to the forefront of the IPL ecosystem. What began with meme pages and cricket creators reacting to match moments has evolved into a structured and increasingly high-investment marketing channel. According to'Vaibhav Gupta, Co-Founder and…...
Clodura. AI launches Atlas, an AI-native SDR platform to unify outbound sales
2+ day, 7+ hour ago (228+ words) Clodura. AI has announced the launch of Atlas, an AI-native Sales Development Representative (SDR) platform that aims to consolidate multiple layers of outbound sales execution into a single system. The launch comes at a time when sales teams continue to…...
Omnicom secures global media mandate for IBM
3+ day, 12+ hour ago (241+ words) Omnicom has secured a global media mandate for IBM following a competitive review, marking a shift in its agency structure, according to media reports. The account spans multiple regions, including the Americas, EMEA and APAC, with Japan also included. Industry…...
HP India and Jio Star launch student-focused game show "HP Smart Champs
5+ day, 6+ hour ago (211+ words) HP India, in collaboration with Jio Star, has announced the launch of HP Smart Champs, a 10-episode educational game show designed for school students. The show is hosted by actor Sanya Malhotra and features participants from Grades 5 to 9 competing in…...
This is how Instagram think creators can go viral
5+ day, 22+ hour ago (205+ words) Content trends in 2026 are increasingly being shaped by user behaviour and platform design, rather than virality alone, according to an industry note on evolving digital consumption patterns. The Instagram analysis highlights that formats on platforms such as Instagram are enabling…...