News
Hilton Opens Direct Line to Navan, Cutting Out Corporate Travel Middlemen
3+ hour, 19+ min ago (168+ words) Hilton and Navan have launched a direct booking connection that skips distribution middlemen, giving the hotel group more control over retailing. It's an early step in a broader corporate travel push to overhaul how road warriors book hotels. Hilton is…...
World Cup Ripple Effect: How Non-Host Markets Are Cashing In
17+ hour, 55+ min ago (210+ words) Turns out the World Cup's tourism impact extends beyond the 16 host cities, with outside markets seeing some of the steepest spikes in demand. After years of anticipation, host cities across the U. S. , Mexico, and Canada are finally reaping the benefits of…...
How an Airline Pilot Built One of Portugal's Most Distinctive Hotels
21+ hour, 22+ min ago (124+ words) Comporta's magic was scarcity and silence. Sublime's expansion bets it can grow without diluting either. There is a recurring character in the best independent hotel stories: the founder who had never worked in hospitality. That's the story of Gon'alo Pessoa,…...
Private Capital Is Moving Into Saudi Tourism " Their Bets Look Very Different
1+ day, 2+ hour ago (231+ words) The PIF is stepping back from direct tourism investment, and private capital is racing into the vacuum " but no two entrants agree on which segment actually has room to grow. Saudi Arabia's sovereign wealth fund is scaling back its direct…...
Marriott Outspends Rivals on TV, But Airbnb Owns the World Cup
4+ day, 21+ hour ago (200+ words) Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences. Marriott outspent every hotel company on U. S. national TV ads in the…...
OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents
5+ day, 2+ hour ago (219+ words) Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave. As AI agents…...
Expedia's First IShow Speed Video Brought Awareness. The Latest Pushes for Bookings.
6+ day, 8+ min ago (105+ words) With a shoppable IShow Speed video, Expedia is trying to convert creator hype into transactions. Expedia this week unveiled the latest phase of its partnership with IShow Speed, the 21-year-old content creator known for livestreams of his global travels. The…...
Barcel" Has the Cash to Buy Hotels, But Says They're Too Expensive
6+ day, 1+ hour ago (224+ words) Record profits don't necessarily mean it's time to buy. Barcel" has the cash to acquire hotels but says today's prices no longer justify the returns it expects. Barcel" Hotel Group has close to "300 million (about $342 million) in cash, no debt,…...
Why Travel Industry Needs Conversations Like Skift Global Forum More Than Ever
6+ day, 3+ hour ago (197+ words) For more than a decade, Skift Global Forum has been the room where travel's most consequential decisions take shape. The 2026 edition arrives at a moment when the industry can least afford to form those decisions anywhere else. AI is rewriting…...
Accor and H World Link Loyalty Programs to Swap Chinese and European Travelers
1+ week, 23+ hour ago (129+ words) Accor's real prize isn't more hotels. It's a direct line to H World's 310 million loyalty members. Accor and H World Group are turning a 12-year hotel-development pact into a customer-sharing one, opening their hotels and loyalty benefits to each other's…...