7+ mon, 3+ week ago  (231+ words) Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two quarters it was up 21% as well, then the quarter before that was…...

6+ hour, 3+ min ago  (244+ words) The Information wrote "OpenAI's First Advertisers Can't Prove ChatGPT Ads Work." In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very…...

3+ day, 6+ hour ago  (156+ words) Google AI Overviews Showing For Breaking News More Often And Above Top Stories'Search Engine Roundtable I noticed this several times recently and shared about it on X yesterday Not good for news publishers covering those stories Then as time went…...

7+ mon, 4+ day ago  (287+ words) While I think SEOs spend way too much time and effort on Core Web Vitals, many do ask why does the Google Chrome UX report often not match what is shown in the Google Search Console core web vitals report....

8+ mon, 1+ week ago  (493+ words) Google appears to have updated its Core Web Vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs…...

2+ week, 10+ hour ago  (618+ words) Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Liz Reid, Google's head of search, spoke about the progression of AI in…...

4+ day, 12+ hour ago  (117+ words) Google has been trying to leverage the SERP (and beyond) as entry points to AI Mode for a good while. For example, they've added AI Mode to the search bar AI Mode to the search bar on the Google homepage....

3+ mon, 6+ day ago  (224+ words) Google Discover is testing and maybe rolling out an option to "Tailor your feed." This allows you to tailor the feed with "Say in your own words what you want to see," and Google will try to figure it out....

5+ mon, 1+ week ago  (106+ words) A couple of weeks ago, Google added a new help page titled Discover feed source overview. This page discusses those cards in the Google Discover feed and when Google gets the source name wrong, like for those entity Discover pages....

4+ day, 7+ hour ago  (129+ words) Google's Universal Commerce Protocol (UCP) is getting some new (optional) capabilities for merchants. The UCP is Google's open standard designed to enhance agentic commerce and complete purchases directly across the web without relying on traditional storefronts or integrations. In a…...