News
June's digital PR trends: How AI influences decision making,
2+ hour, 56+ min ago (647+ words) 30 June 2026 Ben Eaglestone, data lead at PR firm Energy PR Brands recommended by AI are 2. 5x more likely to be visited in the next 7 days Similarweb research revealed what happens after your brand has been recommended in AI search. And it's…...
Are media relationships dead" or just different?
4+ hour, 3+ min ago (1433+ words) 30 June 2026 Tom Hall, Features editor UK, PRmoment The little black books, long lunches, and whimsical chats that once typified PR-journo relationships now seem a little anachronistic. So how can PRs build trust in 2026? In our last feature on perfecting your…...
Consumer PR has a positioning problem
5+ day, 11+ min ago (381+ words) 25 June 2026 Lucy Mart, Chief Growth Officer at Pretty Green For an industry built on influencing conversations, shaping reputations and earning attention, consumer PR has done a remarkably poor job of communicating its own value. I realise this might not be…...
The Employment Rights Act: Why creative businesses need to rethink
5+ day, 6+ hour ago (670+ words) 25 June 2026 Kelly Tucker, Managing Director at HR Star The Employment Rights Act 2025 is going to force a lot of businesses to rethink recruitment. And honestly? That is not a bad thing. For years, many organisations have relied heavily on probation…...
Bold Influence and MAZ NEXA partner on integrated comms and digital
1+ week, 6+ day ago (242+ words) Riyadh-based strategic communications firm Bold Influence has signed a memorandum of understanding with MAZ NEXA, a Saudi digital transformation and performance marketing company, to deliver a combined offering across reputation management, digital strategy and data-driven marketing. MAZ NEXA, established through…...
When AI becomes your reputation analyst
1+ week, 6+ day ago (593+ words) 17 June 2026 Stephen Davies, Independent Consultant This is the latest in a series of articles to celebrate PRmoment's PR Masterclass: AI in PR, where we talk to experts about how AI is changing the PR sector. If you want to understand…...
As the UAE makes AI standard, creative agencies must make human
1+ week, 6+ day ago (345+ words) 17 June 2026 Benjamin Thomas, Creative Director at JWI The UAE's new Government Media Guidelines are about far more than public-sector communications. They signal something much more significant: AI has officially moved beyond experimentation, and is now setting a new regional standard....
New MENA climate journalism platform launches " and it's open to
2+ week, 3+ hour ago (207+ words) The Carbon Current, billed as the region's only independent climate journalism platform, has launched. Its'mandate is to go deeper on environmental storytelling than its founder believes the regional press currently does, adding to the roster of regional outlets accepting sustainability-focused…...
What does an AI category collapse mean for PR?
2+ week, 5+ day ago (651+ words) 11 June 2026 Silke Rossmann, Managing Partner at Tyto If you feel like you are being inundated by AI at the moment, you're not alone. It seems that every time we open our phones, turn on the radio, read the news or…...
Grant Thornton UK appoints Red Consultancy as retained PR agency
2+ week, 4+ day ago (1709+ words) You can submit your PR news, PR campaign, People news and Account wins via the PRmoment News form here. The firm, founded by Samuel Marriott-Dowding, has launched a new advisory-led structure centred around three core disciplines: Strategy, Influence, and Reputation....