News
Influencer's Emily Eldridge on how to optimise social commerce as a performance channel
9+ hour, 26+ min ago (87+ words) Performance Marketing World From live shopping to platform native promotions, Influencer's Director of Commerce breaks down why creators are the new salesforces and how brands can unlock full-funnel impact with social commerce. Advertising vendors use the IAB's Transparency and Consent…...
Multi-dimensional discovery and the generational divide
5+ day, 3+ hour ago (27+ words) Performance Marketing World Search is no longer a place, it's a behaviour " and increasingly, it's happening everywhere at once....
Sainsbury's customers can now redeem Nectar360 points for rides or meals with Uber
5+ day, 8+ hour ago (39+ words) Performance Marketing World Uber becomes the latest brand to partner with Nectar and the first transport platform, offering vouchers of between "2. 50 to "20 across its services....
The 'App Store' moment for AI: Why brands are rushing to build on apps on Chat GPT
1+ week, 9+ hour ago (37+ words) Performance Marketing World Brands like Rightmove, Skyscanner, and Money Super Market are already building on Chat GPT, as AI apps move from experimental to essential....
Budweiser brings digital twist to World Cup with interactive collectibles
1+ week, 2+ hour ago (35+ words) Performance Marketing World The beer brand is harnessing integrated media, linking out-of-home, film, and digital channels to deliver a cohesive (and nostalgic) fan experience....
NBC Sports picks Triton Digital to scale podcast ads and measurement
1+ week, 4+ day ago (35+ words) Performance Marketing World The deal aims to give brands and agencies clearer measurement, sharper audience targeting, and simpler, scalable podcast buying in one unified system....
Mobile user acquisition adspend surges as consumers" subscription behaviour changes
1+ week, 5+ day ago (66+ words) Performance Marketing World Advertising vendors use the IAB's Transparency and Consent Framework to check and honour the permissions you have set so they can store and/or access information on your device and process personal data for the list of…...
Top 5 adtech tools this week: Hightouch, Samsung Ads, Criteo, OZONE and Billion Dollar Boy
1+ week, 5+ day ago (40+ words) Performance Marketing World From streamlined creator onboarding for brands to zero-fee DSPs, here's our round up of new ways to power up your tech stack....
Top 4 agency 'hiring headaches': Analytics skills top shortage list
1+ week, 6+ day ago (34+ words) performancemarketingworld. com As client ROI takes centre stage, demand for data engineers and attribution specialists is soaring " while commercially and strategically savvy talent remains scarce....
What the fallout between Publicis and The Trade Desk really tells us about trust
1+ week, 6+ day ago (83+ words) Performance Marketing World With Publicis turning away from The Trade Desk, Verity Relationship Intelligence's Emma Kelly breaks down the mirror it holds up to the current state of industry relationships. Advertising vendors use the IAB's Transparency and Consent Framework to…...