News
Marketers cutting best brand-building channels first as they 'short the long"
1+ hour, 4+ min ago (620+ words) Henry Innis and Nicky Barton contemplate the folly of cutting long-term brand spend at Mumbrella360 (Mumbrella) Advertising spend in channels with the best long-term brand building power is being cut the most, according to new Australian research from ad effectiveness company…...
Uber Eats launches first-ever global campaign starring Gordon Ramsay
2+ hour, 46+ min ago (340+ words) Uber Eats has launched its first global advertising campaign featuring Gordon Ramsay, encouraging fans to order food instead of cooking during the FIFA World Cup. The campaign will run across 17 markets and aims to resonate with football fans by highlighting…...
Media33 strengthens leadership team with Bernie Cullen appointment
2+ hour, 45+ min ago (462+ words) Media33 appointed Bernie Cullen as its new Digital & Operations Director. Cullen, who has over 20 years of experience in digital strategy and operations, will work to enhance the agency's capabilities and client services. Independent media agency Media33 has appointed experienced digital leader Bernie…...
Super Radio Network's confirms Guy Ashford fired over Australian Audio Awards incident
1+ hour, 49+ min ago (170+ words) Guy Ashford at the Australian Audio Awards 2026 Super Radio Network has confirmed Newcastle general manager Guy Ashford has been terminated, following an incident at the Australian Audio Awards in Sydney last month. Ashford groped 2 HD presenter Cheralyn Darcey during an…...
World-first global measure of programmatic DOOH advertising spend launched
2+ hour, 49+ min ago (526+ words) The World Out of Home Organisation reported that programmatic Digital Out-of-Home advertising generated approximately $1. 4 billion in revenue globally in 2025. The study, conducted with 11 Supply-Side Platforms, aims to provide a consistent measure of programmatic spend in the Out-of-Home advertising sector. New…...
Vinyl Group to acquire Time Out Australia
2+ hour, 44+ min ago (324+ words) Josh Simons in a lighter company update Another day, another acquisition from Vinyl Group. Following yesterday's takeover of Pedestrian, the media group has announced its acquisition of the Time Out Australia brand. The acquisition, while also for a "nominal consideration,…...
The Guardian Australia revisits 40-year-old campaign with new brand platform
21+ hour, 6+ min ago (320+ words) The Guardian's new brand position takes inspiration from its feted 1986 campaign Points of view The Guardian Australia has launched its new brand platform, "the whole picture, which is based on an award-winning 40-year-old campaign. The new platform purposefully echoes messaging…...
ARN appoints new director of digital sales
22+ hour, 19+ min ago (205+ words) MJ Deluca has joined the ARN team ARN has appointed Taboola's director of agency development Melinda Jane Deluca as its new director of sales " digital, effective immediately. Before her two-year stint at Taboola, Deluca held senior roles at Nine, Yahoo,…...
The West Australian launches new brand campaign positioning it as the defining voice of the State
1+ day, 1+ hour ago (406+ words) The West Australian has launched a new brand campaign titled "The West Australian is WA" to reinforce its position as a key news source in the state. The campaign aims to connect emotionally with West Australians and will be implemented…...
Vinyl Group to acquire Pedestrian from Nine
1+ day, 2+ hour ago (486+ words) Vinyl Group has announced it will acquire 100% of Pedestrian Group from Nine for "nominal consideration, with "no other cash, debt, scrip or royalties associated with the transaction. Vinyl is expecting a $600, 000 to $800, 000 pro forma EBITDA boost from the acquisition in…...