News
Papa Johns" CMO on driving cultural relevance with a "Toy Story" tie-up
4+ hour, 39+ min ago (688+ words) Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on artificial intelligence. Since CMO Jenna Bromberg joined Papa Johns in November 2024, the pizza chain has rolled out several…...
Target's digital chief breaks down the retailer's creator overhaul
1+ day, 10+ hour ago (506+ words) Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program. Target is hitting the reset button on its creator strategy amid a high-stakes turnaround plan spearheaded…...
Fox's refreshed pitch to advertisers connects fandoms to outcomes
1+ day, 23+ hour ago (363+ words) CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new "Turn Passion into Performance" tagline. The new positioning will be the foundation for Fox Advertising's upfront presentation, and will show up across trade and…...
Dollar General bridges onsite, offsite retail media with new solution
3+ day, 3+ hour ago (271+ words) Brands on DG Media Network will be able to plan, activate and optimize offsite and onsite inventory within The Trade Desk through an integration supported by Kevel. Dollar General believes the new solution from The Trade Desk and Kevel carries…...
Inside Opal's attempt to reduce AI's "alignment tax' for marketers
3+ day, 3+ hour ago (531+ words) The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster. For all the ways in which artificial intelligence has made it easier to create and execute advertising campaigns,…...
Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts
3+ day, 4+ hour ago (306+ words) Revenue totaled $5. 6 billion in the first quarter for core operations, which excludes businesses the company plans to sell or release through dispositions. Omnicom painted a picture of how its repositioned portfolio is driving growth, including new business wins, in its…...
How Qualcomm is building an iconic consumer brand for the AI era
3+ day, 6+ hour ago (749+ words) CMO Don Mc Guire details the tech giant's work to develop consumer brand Snapdragon that culminates in a new campaign by 72and Sunny. "Whatever you want to do, whenever and wherever you want to do it, it's you plus Snapdragon," Qualcomm…...
Go Figure: 3 big marketing numbers from April
6+ day, 3+ hour ago (318+ words) From Modelo's seven-figure pro soccer investment to Amazon's projected ad revenue, here are some important numbers marketers may have missed. The increase in investment Modelo is making to pro soccer from the year before Modelo Especial accounts for 10% of all…...
How Nestl" turns creator content into brand-suitable ads at scale
1+ week, 10+ hour ago (345+ words) A new integration with Creator IQ and Creative X aims to bring greater rigor to creator practices that are becoming more central to communications. "You are starting to see now the real desire to convert that organic content that inherently…...
Will Amazon's AI-powered one-stop shop for advertising change the game?
5+ mon, 3+ week ago (630+ words) At its Un Boxed conference, the tech company unveiled'a suite of tools and capabilities that it claims could change how marketers and agencies do business. What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating…...