1+ day, 2+ hour ago  (332+ words) Integral Ad Science (IAS) has expanded its AI-driven Meta content block list optimisation solution to Threads feed, giving advertisers added brand safety controls across the fast-growing social platform. The move builds on IAS" wider partnership with Meta, after the company…...

4+ hour, 47+ min ago  (1544+ words) Spend an hour with Sir Martin Sorrell and advertising quickly becomes a proxy for the world economy. When I met the S4 Capital founder and executive chairman at Sydney's Park Hyatt last week, I had expected the conversation to begin with…...

1+ mon, 4+ day ago  (303+ words) Creative studio Dirt has officially launched after spending its first year operating quietly across a mostly international client base. Also known as Dirtverse, the studio was founded by Alessia Murer, Lou Wright and Amber Dempsey and works across branding, design,…...

1+ day, 15+ min ago  (613+ words) Clients of marketing agency Brand Tok Media have raised concerns over undelivered content, payment losses and refusal of refunds, taking the matters online in a series of videos on Instagram and Tik Tok." He also denied allegations of intentional misconduct,…...

4+ day, 1+ hour ago  (415+ words) Colgate-Palmolive is leaning heavily into emotional storytelling across Asia Pacific, launching a new campaign built around family memory, care and the small everyday rituals passed between generations. Titled "Every smile has a story, the campaign spans Australia, New Zealand, the…...

1+ day, 4+ hour ago  (385+ words) BBQ sauce and fashion may be strange bedfellows, but Master Foods is leaning into the unlikely pairing for its latest campaign. The Mars-owned brand has launched Tomato Would Never, a new campaign via Publicis Groupe's One Mars and creative agency…...

3+ week, 1+ hour ago  (823+ words) This shift is part of a broader trend across the APAC region, where consumers are moving toward a philosophy of "cautious resilience". In Hong Kong specifically, credit has become a vital safety net rather than a luxury tool, with 21% of…...

3+ week, 1+ day ago  (436+ words) Swedish popstar Zara Larsson is making a return to Roblox with a new limited-time virtual concert experience to celebrate the deluxe edition of her Grammy-nominated 2025 album, Midnight Sun. Titled "Zara Larsson's midnight sun world, the immersive experience was created in…...

3+ mon, 1+ week ago  (167+ words) Marketing-Interactive This post is sponsored by ABrand ADay. Artificial intelligence took centre stage for ABrand ADay at the MARKies Awards Singapore 2026, where the branding consultancy picked up two silver trophies for its work with Ai Chat for Senoko Energy. From…...

4+ day, 22+ hour ago  (646+ words) Publicis Groupe is acquiring Live Ramp in a US$2. 2 billion all-cash deal, deepening its push into data, identity and AI-powered marketing infrastructure as global agency groups race to build more integrated technology-led models. Publicis said the acquisition will strengthen its…...