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News
Why there's no longer such a thing as an 'Asia strategy"
3+ week, 18+ hour ago (534+ words) For decades, global companies have approached expansion with a familiar playbook: identify the world's fastest-growing markets, assess population size and GDP, find a local partner, and scale. According to Merrill Pereyra, CEO of Domino's Australia and New Zealand, that playbook…...
What's your love language? Coca-Cola's is quality time
5+ day, 1+ hour ago (428+ words) Coca-Cola is encouraging consumers to put their screens aside and reconnect over shared meals in a new global campaign titled "The world will wait". Launching globally from 3 August, the integrated campaign targets Gen Z and millennials, urging them to prioritise…...
GovTech's workforce overhaul to strengthen digital services, says Jasmin Lau
1+ day, 17+ hour ago (325+ words) Singapore's Government Technology Agency (GovTech)'s recent layoffs were part of a broader workforce transformation aimed at ensuring the agency can continue delivering high-quality digital services for Singaporeans, according to senior minister of state for digital development and information Jasmin…...
McDonald's teams up with tms and Sony on Spider-Man meal targeting Gen Z fans
5+ day, 21+ hour ago (400+ words) McDonald’s has partnered with global marketing agency tms and Sony to launch a new Spider-Man-themed meal campaign designed to engage Gen Z consumers through collectibles, exclusive merchandise and immersive retail experiences. The meal coincides with the upcoming Spider-Man: Brand New…...
Tatler debuts longevity platform 'Tatler Limitless"
4+ week, 1+ day ago (313+ words) Rooted in Asia and connected to the world, the new platform offers expert access, cultural context and trusted editorial curation to help audiences navigate the future of wellness. The rollout comes amidst surging regional demand for preventative healthcare. With the…...
Four Seasons Hotel Jakarta hosts over 300 guests at 10th anniversary gala
5+ day, 21+ hour ago (248+ words) Four Seasons Hotel Jakarta has marked its 10th anniversary with a celebration attended by more than 300 guests, including corporate clients, brand ambassadors, media, wedding and event partners, fashion designers and business leaders. Held under the theme "A decade of excellence", the…...
In the AI era, B2B reputation depends on being 'worth finding"
3+ week, 18+ hour ago (893+ words) As AI increasingly becomes the first stop for investors, regulators and business partners researching companies, enterprise communicators need to rethink how reputation is built and measured, according to Fernando Sarael (pictured), head of newsroom at RGE. Speaking at PR Asia…...
Suddenly expands leadership bench as AI reshapes content discovery
4+ week, 1+ day ago (194+ words) Content agency Suddenly has expanded its senior leadership team, adding new executives across strategy, creative, operations and content as brands rethink how they are discovered in an AI-driven search environment. Leading the new hires is former Mamamia staffer Madison Lawler,…...
Budget Direct makes splash with space tourism parody
5+ day, 21+ hour ago (237+ words) Budget Direct is taking aim at celebrity space tourism in its latest brand campaign, using satire to celebrate a decade as insurer of the year. Created with long-time agency partner 303, the new 'Splashdown' campaign marks the latest chapter in the…...
Scoot honours SG's everyday heroes with Spider-Man flight to Nanjing
5+ day, 21+ hour ago (401+ words) Budget airline Scoot is celebrating Singapore’s 61st year of independence by shining a light on everyday community heroes. In collaboration with social service agencies Care Corner and TOUCH Community Services, Scoot hosted 15 dedicated volunteers on a getaway to Nanjing, China, from…...