21+ hour, 50+ min ago  (206+ words) Generation W IMPACT'Ipsos For the past 15 years, Generation W has brought people together to spark meaningful conversation, elevate diverse voices, and strengthen community through leadership and connection. What began as an idea has grown into a nationally recognized experience rooted…...

22+ hour, 44+ min ago  (139+ words) Join us on May 6 to hear the very latest public opinion data and insights to help make sense the trends shaping America today. The nation celebrates its 250th anniversary this year amid cultural and political shifts that are reshaping how Americans…...

1+ day, 4+ hour ago  (957+ words) A historical example illustrates this well. In India, the government launched a campaign to reduce the cobra population by offering a bounty for every dead cobra. Initially, the programme worked " but people soon began breeding cobras solely to kill them…...

1+ day, 23+ hour ago  (708+ words) "South Africans are caught between disillusionment and determination," says Mari Harris, Political Analyst at Ipsos in South Africa. "Nearly half feel no party represents them, yet the majority still want to exercise their democratic right. This tension will define the…...

2+ day, 7+ hour ago  (389+ words) One key thing for brands to remember as this pushes out into the economy: Half of Americans say they don't have any money left over after they pay their bills, according to the Ipsos Consumer Tracker. That means that when…...

2+ day, 5+ hour ago  (568+ words) Women of Color Facing Economic Pressure, Believe System is Broken'Ipsos - Women of Color Facing Economic Pressure, Believe System is Broken Washington, D.C., March 26, 2026 " A new national survey from Intersections of Our Lives and Ipsos finds that more than half of women…...

6+ mon, 1+ week ago  (286+ words) The fourth edition of the ET Brand Equity'Ipsos "The State of Digital Advertising in India 2025-26" report reaffirms the strength and scale of digital advertising in the country. - The State of Digital Marketing in India 2025-26 Digital advertising has not just grown'it…...

3+ day, 21+ hour ago  (329+ words) Among the 30 countries, Malaysia (60.8) holds the highest National Index score. Malaysia is the only country this month to hold a National Index score of 60 or higher. Twelve other countries now show a National Index at or above the 50-point mark:…...

3+ day, 21+ hour ago  (310+ words) Washington, D.C., March 20, 2026 " A new Reuters/Ipsos poll, conducted March 20-23, finds Americans now view the economy and foreign conflicts and war as the top two problems facing the country today." As U.S. strikes in Iran continue, 14% of Americans say war and foreign…...

4+ day, 3+ hour ago  (141+ words) Misfits Stories'Ipsos Stop selling. Start storytelling. Here's an uncomfortable truth: half of all advertising simply talks at people with zero relatable narrative. The result? Disengaged audiences and wasted spend. Our Creative Excellence experts dissected 15,000 ads and uncovered an alarming reality:…...