News
Ben Roff - Politics Home " Uniting the progressive bloc is key to the prime minister-in-waiting's electoral prospects
4+ hour, 29+ min ago (167+ words) Ipsos - Ben Roff - Politics Home " Uniting the progressive bloc is key to the prime minister-in-waiting's electoral prospects Ben Roff from our UK Politics team wrote for Politics Home on Andy Burnham's present coalition when it comes to voter blocs and…...
Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
10+ hour, 14+ min ago (164+ words) With an estimated 50% of online searches now involving AI-generated responses, the rules of brand discovery have been rewritten. AI systems like Chat GPT, Gemini, Deep Seek, Amazon Rufus, and AI Overviews are rapidly transforming how consumers search for, discover, and…...
Ipsos Data Drops: Can you start with nothing and make it in America today?
21+ hour, 15+ min ago (51+ words) Ipsos - Ipsos Data Drops: Can you start with nothing and make it in America today? How Americans view the U. S. -Canada relationship Health and Wellness: Data, insights, and solutions Artificial Intelligence: Key insights, data and tables...
How Americans view the U. S. -Canada relationship
1+ day, 2+ hour ago (136+ words) Washington, D. C. , June 29, 2026 "New University of Calgary polling conducted by Ipsos covers Americans" views of U. S. -Canada relationship, levels of support for U. S. tariffs on Canada, and perceptions of the Canada-U. S. -Mexico trade agreement (USMCA). Ipsos is one of the largest market research…...
The nation's top birthday wish as it turns 250
3+ day, 21+ hour ago (325+ words) In just over a week, the United States will celebrate the 250th anniversary the Declaration of Independence. Below are five charts on how Americans feel about the nation's 250th anniversary, how Americans feel about America 250 events, and the country's top birthday wish…...
From Record Highs to Resignation
4+ day, 10+ hour ago (312+ words) Written by Ben Roff, Senior Research Executive, Ipsos in the UK After sustained pressure calling for him to stand down, Keir Starmer finally resigned following Andy Burnham's resounding victory at the Makerfield by-election. Using Ipsos data, we look back at…...
Scots less happy with prospect of the Scottish Government working closely with UK Labour than with Sinn F'in
4+ day, 9+ hour ago (214+ words) More Scots would be unhappy with the SNP working closely with the UK government at Westminster than say they would be unhappy about them working closely with the Northern Ireland Executive, led by Sinn F'in. Rachel Ormston, Research Director at…...
Ipsos Generations Report 2026: Continuity vs Rupture
4+ day, 13+ hour ago (298+ words) Continuity and rupture are pervasive themes throughout this year's Ipsos Generations Report. Some things don't change. The youngest generations today continue to attract fevered attention from marketers, sometimes at the expense of potentially more valuable older consumers. But elsewhere, drastic…...
Women do not want male robots
4+ day, 19+ hour ago (197+ words) The'Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform,'asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked about robot genders: Why not? I mean, you…...
AI has a PR problem with Americans
4+ day, 19+ hour ago (349+ words) The'Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform,'asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked about AI in the news: Once again, the…...