News
Cannes Lions reveals Titanium shortlist
5+ hour, 9+ min ago (526+ words) By Staff on Thursday, June 11, 2026 IKEA, Heineken, Columbia and Xbox among 18 contenders Cannes Lions has unveiled the shortlist for the 2026 Titanium Lions, the festival's most prestigious award celebrating work that breaks new ground and redefines what creative marketing can be....
Agency creatives share their Cannes Lions 2026 predictions
12+ hour ago (1131+ words) By James Herring on Thursday, June 11, 2026 Categories: ALL, Cannes Lions With Cannes around the corner, we asked a handful of agency luminaries to share their Cannes Lions predictions, personal shortlists and favourite campaigns from the last 12 months they believe deserve…...
Blood-stained newspapers expose the reality of period poverty in South Africa
1+ day, 5+ hour ago (306+ words) By James Herring on Wednesday, June 10, 2026 Categories: Advertising, Health & Beauty Charity The MENstruation Foundation partnered with agency Joe Public to turn three South African newspapers into a striking reminder of period poverty. Readers of The Star, The Mercury and Cape…...
Cornetto brings Susan Boyle to Little Venice for a jingle comeback
6+ day, 13+ hour ago (391+ words) By James Herring on Friday, June 5, 2026 Categories: Food & Drink, PR Cornetto has launched Cornetto Max with a Susan Boyle-fronted remix of its classic Just One Cornetto jingle, turning a nostalgic brand asset into an unexpected summer pop moment. The Golin-created…...
Marketers are finally getting the brand measurement tool they always needed
1+ week, 13+ hour ago (633+ words) By Staff on Thursday, June 4, 2026 Brand building works. That's not the debate. The debate is whether you can prove it, and prove it fast enough to actually do something about it. Tracksuit is the answer modern marketers have been waiting…...
Lime turns the promo code into a rider safety pledge
1+ week, 2+ day ago (376+ words) By James Herring on Tuesday, June 2, 2026 Lime is turning the throwaway promo code into a cycling safety tool with "Promise Codes, a campaign that hands riders free minutes for typing out a written safety pledge in the Lime app. Running…...
Metallica turn UK tour dates into a blood donation drive
2+ week, 2+ day ago (439+ words) By James Herring on Tuesday, May 26, 2026 Metallica have partnered with the NHS Blood service to encourage fans to donate blood around the band's final UK tour dates this summer " the first time blood services across all three nations have collaborated…...
Columbia made hikers walk miles through the Peak District to earn a "rave in a cave
2+ week, 3+ day ago (324+ words) By James Herring on Monday, May 25, 2026 Columbia's annual Hike Fest sent hundreds of music fans deep into the Peak District for what the brand is billing as the "UK's most remote gig' " a cave rave headlined by London electronic producer…...
Mc Donald's used an office photocopier to shoot their latest campaign
3+ week, 22+ hour ago (287+ words) By James Herring on Wednesday, May 20, 2026 Categories: Advertising, Food & Drink Created by TBWA\Paris and directed by Elias Levy, the Office Delivery campaign placed Mc Donald's products directly onto a scanner's glass, scanned them, and sent the resulting images straight…...
Why this insurance ad campaign is a complete and utter disaster
3+ week, 22+ hour ago (1274+ words) By James Herring on Thursday, May 21, 2026 Categories: Financial, Hall Of Fame There's a poster somewhere in the UK that looks like it was put up by someone having a very bad day. The installation is crooked, the creative is mis-sized…...