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News
The creativity tax: why the boldest ideas rarely make it out of the room
2+ hour, 33+ min ago (793+ words) Every agency claims to want mavericks, but plenty of creatives have learned that a wild idea is only welcome if it arrives from the right mouth. The creativity tax. Image licensed via Adobe Stock This isn't because creatives have run…...
Should agencies be worried? This launch suggests clients increasingly don't need them
2+ hour, 28+ min ago (343+ words) The team behind Ibiza's biggest superclubs has launched its own creative agency, The Ideation Bureau. Is this a sign that brand owners are done outsourcing their ideas? Yann Pissenem and Sam Mooney Traditional creative agencies have spent the past few…...
Tomorrowland's stunning designs highlight what creativity can add, in a sea of samey festivals
2+ hour, 38+ min ago (435+ words) Belgium's biggest dance festival keeps building on a scale most events can't match, at a time when dozens of UK and European festivals are folding for good. What sets Tomorrowland apart isn't the line-up, though that's pretty impressive, with Martin…...
Koto helps restaurant-discovery app Franki make time dance
23+ hour, 48+ min ago (309+ words) Tap outside or press Esc to close The global design studio has given the social restaurant-discovery app a warm, yellow-soaked identity built on one deceptively simple idea: make "time" itself dance. That idea reframes taking part, too. Every post and…...
Why media relations just came full circle – and how to get journalists to actually notice you
1+ day, 18+ hour ago (853+ words) Tap outside or press Esc to close Remember PR? Good old public relations? Well, it's back. And this time the machines are in the picture too. Here's how to get yourself covered, from someone who's been on both sides of…...
Why 'Indie Game Works' is a love letter to the bedroom coders who changed gaming
2+ day, 3+ hour ago (451+ words) Tap outside or press Esc to close A new Thames & Hudson book surveys 50 indie games that redrew what a video game could look like – with a foreword from Elite co-creator David Braben. The pixelated graphics were primitive. But that did…...
How Thirst redesigned M&S's beer aisle, from stamp-inspired lagers to bold, flavour-led craft
2+ day, 1+ hour ago (646+ words) Tap outside or press Esc to close Marks & Spencer has rolled out two new own-label beer ranges with drinks-branding agency Thirst – a Continental line built on vintage postage-stamp storytelling, and a craft range that puts its brewery partners front and…...
Inside Wolves of Tokyo: the design lessons behind London's new Japan-noir restaurant
2+ day, 3+ hour ago (834+ words) Tap outside or press Esc to close A visit to Kensington Olympia's latest eatery was an unexpected masterclass in how naming, branding and interiors can be conceived as one, subtle, connected system. Nothing shouted. Everything matched. The food and the…...
Take a peek inside Mindspill, the typographic diary of Shrey Kathuria
3+ day, 1+ hour ago (178+ words) Tap outside or press Esc to close We hear from the Delhi-born, London-based designer behind One Little Independent Records' visual identity about why he launched Mindspill – a growing archive of typographic posters. During a particularly quiet moment in time, when…...
Illustrator pricing in 2026: what 380 artists told us about day rates, licensing and the 21% who feel fairly paid
1+ week, 18+ hour ago (1720+ words) Tap outside or press Esc to close We asked illustrators what they charge and how they're feeling out there. The answers were more honest than we bargained for. Image licensed via Adobe Stock Here's a number we didn't expect: £350. That's…...