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campaignlive.co.uk > article > adam-eve-tbwa-mccann-bbc-grey-fold7-adlands-new-ecds-part-one > 1967136

Adam & Eve\TBWA, McCann, BBC, Grey, Fold7: adland's new ECDs (part one)

3+ hour, 52+ min ago   (23+ words) PART ONE: Meet the next wave of creative leaders Campaign In a two-part series, Campaign speaks to the tastemakers shaping creativity in adland....

Campaign
campaignlive.co.uk > article > geely-uk-cmo-swerving-sameness-car-advertising-not-wasting-time-fantasy-briefs > 1968114

Geely UK CMO: Swerving ‘sameness’ in car advertising and not wasting time with ‘fantasy briefs’

4+ day, 6+ hour ago   (32+ words) Campaign Mark Blundell explains his strategy to ensure the EV challenger stands out in a “hypercompetitive marketplace”....

CampaignUK
campaignlive.co.uk > article > dentsus-chief-marketing-officer-departs > 1968248

Dentsu’s chief marketing officer departs

4+ day, 8+ hour ago   (15+ words) Campaign Jeremy Miller had worked at the network since 2022....

CampaignUK
campaignlive.co.uk > article > channel-4-serves-fresh-sponsor-great-british-bake-off > 1968240

Channel 4 serves up fresh sponsor for the Great British Bake Off

4+ day, 8+ hour ago   (21+ words) Campaign The new brand takes over from Auto Trader....

@campaignmag
campaignlive.co.uk > article > will-andy-burnhams-social-media-strategy-work > 1967992

Will Andy Burnham’s social media strategy work?

4+ day, 13+ hour ago   (156+ words) The Campaign Podcast discusses the Prime Minister's focus on social media and creators, and if it will be effective in the long run. Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators…...

CampaignUK
campaignlive.co.uk > article > mcdonalds-side-missions%E2%80%9D-leo-uk > 1968193

McDonald’s "Side missions” by Leo UK

4+ day, 10+ hour ago   (38+ words) Campaign A series of video games characters drop into McDonald's in the middle of their battles as they "execute a side mission". What we know about advertising, you should know about advertising...

CampaignUK
campaignlive.co.uk > article > wpp-media-names-svp-creative > 1968115

WPP Media names SVP Creative

5+ day, 8+ hour ago   (14+ words) Campaign It is a new role for the company....

CampaignUK
campaignlive.co.uk > article > total-eclipse-new-ideas-industry > 1968112

Is there a total eclipse on new ideas in the industry?

5+ day, 7+ hour ago   (55+ words) Campaign McVitie's isn't the only brand in recent times to lean into nostalgia by bringing back an old campaign. But resurrected en masse, old ideas can start to look like stale thinking, even to a planner who helped bring the…...

Campaign
campaignlive.co.uk > article > asda-george-campaign-gives-people-inside-track-best-value-homeware > 1968132

Asda George campaign gives people inside track on best value homeware

5+ day, 7+ hour ago   (17+ words) Campaign Lucky Generals created the campaign....

CampaignUK
campaignlive.co.uk > article > asda-george-%E2%80%9Cif-know-know%E2%80%9D-lucky-generals > 1968111

Asda George “If you know, you know” by Lucky Generals

5+ day, 9+ hour ago   (31+ words) Campaign Asda’s clothing and homeware range George highlights how people don’t have to compromise between style and value in this campaign....