News
Finance Now unveils NOW Rewards Visa with "Own Your Moment" campaign via Contagion
3+ hour, 24+ min ago (199+ words) The integrated rollout gives the credit card brand a fresh, modern voice that speaks to younger, value-conscious New Zealanders on their terms Breheny said the result reflected the strength of the partnership: "Our marketing team and Contagion have built something…...
The One Club launches new global "Get Out the Vote" Brief for Young Creatives
1+ day, 3+ hour ago (260+ words) The latest such initiative is the "Get Out the Vote" brief, from the club's Young One Student Awards and Education department." The brief is global and nonpartisan in its politics, favoring no specific candidate, party, or belief." The only objective…...
2degrees leans into AFC fandom with temporary "2de Vries" rebrand via TBWA NZ and Eleven PR
2+ day, 5+ hour ago (211+ words) From Friday 22 May through Grand Finals weekend, the Queen Street and Onehunga 2degrees stores temporarily became "2de Vries, featuring updated storefront signage and AFC-themed displays as the city rallied behind the club ahead of kick-off. The activation also included a public fan…...
Patrick Fileti takes out Director of the Year title at CICLOPE Asia Pacific Awards " Campaign Brief NZ
3+ day, 11+ hour ago (242+ words) Fileti is a filmmaker drawn to the emotional texture of real life. His work moves between documentary and fiction, capturing moments that feel observed rather than constructed. Originally from Italy, raised in Spain, and now based in Australia, Fileti's films…...
Media Spotlight 2026 brings global thinking to Aotearoa's media industry
6+ day, 5+ hour ago (185+ words) Campaign Brief NZ The Commercial Communications Council recently hosted Media Spotlight 2026 at Q Theatre, Auckland " bringing together senior advertisers, agency leaders, and media executives for a morning of world-class thinking on the future of media planning and audience engagement. Sponsored…...
Dark Doris brings home two Emmy wins for New Zealand storytelling
6+ day, 1+ hour ago (469+ words) The wins came for Prime Minister, the globally acclaimed feature documentary following former New Zealand Prime Minister Jacinda Ardern through five defining years of leadership, motherhood and political change. At the awards ceremony in New York, the film first won…...
Thundergrid launches new 'From Powerless to Powerful' campaign via Art of the Possible
1+ week, 1+ day ago (282+ words) The campaign comes as new industry data highlights New Zealand's exposure to imported fuel markets. According to the 2026 Drive Electric State of the Nation report, New Zealand spends an estimated $7 " 9 billion annually on petroleum imports, while transport accounts for nearly…...
Meadow Fresh takes a fork to the competition in new Kalo "Craving Real?" campaign via Mc Cann NZ
2+ week, 2+ day ago (188+ words) The new campaign focusses squarely on the product and the unmistakable difference between real Greek yoghurt and the category's many "Greek-style" imitators. At the centre of the campaign is a simple but powerful product truth: Kal" is so thick, it…...
Ideally acquires AI startup Aether to turn research into ready-to-share decks
2+ week, 6+ day ago (173+ words) Aether's technology reads what teams have to work with: spreadsheets, documents, decks, brand guidelines. It pulls the story out of complex files and produces a finished draft in minutes, saving teams hours of manual work. The acquisition brings this capability…...
MAD STARS unveils juries for Young Stars and New Stars competitions: Applications still open
3+ week, 3+ hour ago (239+ words) Campaign Brief NZ MAD STARS has unveiled the jury panels for the Young Stars and New Stars MAD Competitions 2026, two global competitions that challenge emerging creatives under real-world creative conditions. Sixteen creative leaders from agencies and companies including VML, Dentsu,…...