News
Australia Post Names Accenture Song as Media Agency of Record
1+ hour, 29+ min ago (164+ words) Australia Post has appointed Accenture Song as its media agency of record. Following a competitive pitch, Accenture Song will lead Australia Post's media strategy, planning, activation, and performance. "We are pleased to appoint Accenture Song as our media agency partner…...
The Friday Turns Tik Tok's Shop Button Into an Absurd Birthday Celebration
53+ min ago (267+ words) We didn't want to explain the feature. We wanted people to feel drawn to it. That's why we turned a simple tap into an absurd visual joke." Tik Tok Shop has launched a campaign for its 6. 6 Birthday Sale built around…...
Zendesk Names Tifenn Dano Kwan as Chief Marketing Officer
3+ day, 15+ min ago (209+ words) Agentic Service is the defining opportunity in CX right now" Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, with responsibility for the company's global marketing organization, market differentiation, and pipeline. Dano Kwan joins from Amplitude, where she served…...
Could This Be Perimenopause? New Campaign in Australia Reframes Life Stage
3+ day, 21+ hour ago (281+ words) The Australian Government has launched its first-ever awareness campaign on often-disruptive symptoms of perimenopause and menopause, with creative developed by Ogilvy Australia for the Department of Health, Disability and Ageing. The campaign, titled "Could This Be Perimenopause? , aims to address…...
Droga5 ANZ Appoints Emma Robbins Executive Creative Director in Melbourne
4+ day, 1+ hour ago (329+ words) Formerly of M&C Saatchi, Robbins will join the agency's creative leadership team in July of this year. Creative agency Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, effective July 2026. Robbins joins from M&C Saatchi, where…...
Cheil to Host Tech Showcase Under 'From Agency to Agentic' Theme
4+ day, 23+ hour ago (286+ words) Cheil Tech Showcase 2026 will be held for three days from May 27 to 29 at its Hannam headquarters in Seoul, Korea. South Korea's Cheil is hosting a three-day tech showcase at its Hannam headquarters in Seoul from May 27 to 29, demonstrating the company's…...
Human Judgement, Not Tools, Drives Strongest AI Creative Work, Research Finds
5+ day, 21+ hour ago (479+ words) A new white paper analyzing 371 submissions to the DISRUPT AI Film Festival finds that while generative AI is lowering production costs, the strongest creative work still relies on human decision-making, cultural sensibility, and creative intent. Academic researchers from Deakin University…...
Kinnect Wins Burger King India Creative Duties
5+ day, 19+ hour ago (275+ words) What a fun brand to work with." Kinnect, the integrated creative agency within the Omnicom Advertising India network, has won the creative mandate for Burger King India following a multi-agency competitive pitch. The mandate covers brand strategy, creative communication, digital…...
Tik Tok Shop Malaysia Goes Full Surreal in Pair of Films for "Jimat Gila" Campaign
5+ day, 19+ hour ago (322+ words) The playful pair of films done in collaboration with Imaginary Friends Malaysia were directed by Rajay Singh and Sling Ng of Directors Think Tank. Creative agency Imaginary Friends Malaysia and Directors Think Tank have created a two-video campaign for Tik…...
TBWA HAKUHODO Awarded Graphite and Wood Pencils at D&AD Awards 2026
1+ week, 2+ day ago (195+ words) The wins were for the agency's work on the Smart Eye Camera and Cheer Signs projects. Creative agency TBWA\HAKUHODO has won a Graphite Pencil and a Wood Pencil at the D&AD Awards 2026 for the agency's work on the…...