News
Amazon appoints Ben Rolleston as Head of Prime APAC
2+ hour, 25+ min ago (180+ words) New Delhi: Amazon appointed Ben Rolleston as Head of Prime APAC, expanding his responsibilities within the company to lead the growth of its Prime business across the Asia-Pacific region Rolleston announced the appointment in a Linked In post and said,…...
Marico wants advertising to work harder from campaign to shelf
5+ hour, 10+ min ago (1111+ words) New Delhi: Marico is working to make advertising deliver beyond awareness by connecting brand investment more closely with consumer discovery, digital commerce, product assortment and retail availability. The FMCG company's FY26 annual report points to a marketing model in which advertising,…...
Google to disclose AI-generated ads across Search, You Tube and Discover
4+ hour, 52+ min ago (287+ words) New Delhi: Google announced new transparency measures for AI-generated advertisements on Thursday, introducing disclosures that will tell users whether an ad was created or edited using generative AI. The feature, called "How this ad was made," will be available globally…...
Open AI launches Chat GPT Work, takes on Anthropic and Microsoft in enterprise AI race
4+ hour, 25+ min ago (340+ words) New Delhi: Open AI has launched Chat GPT Work, a new AI agent designed to automate workplace tasks by combining Chat GPT with its coding agent Codex, intensifying competition with Anthropic and Microsoft in the rapidly growing enterprise AI market....
New York Times alleges Open AI hid evidence in Chat GPT copyright trial
4+ hour, 38+ min ago (349+ words) New Delhi: The New York Times and The New York Daily News have escalated their two-year copyright battle with Open AI, filing a motion in a Manhattan federal court asking the judge to sanction the AI company for allegedly withholding…...
Google Gemini partners with Kaun Banega Crorepati for upcoming season
5+ hour, 2+ min ago (172+ words) New Delhi: Sony Pictures Networks India (SPNI) has announced a partnership with Google India to integrate Google Gemini into the upcoming season of Kaun Banega Crorepati (KBC), positioning the AI assistant as a "knowledge companion" for viewers and aspiring contestants....
Google challenges Hindware trademark ruling, here's what the case is about
5+ hour, 15+ min ago (370+ words) New Delhi: Google has challenged a Delhi High Court ruling that held the company liable for trademark infringement for allowing advertisers to bid on Hindware's registered trademark as a keyword on its Google Ads platform. According to media reports, the…...
Shiv Shivkumar on what marketers are getting wrong about AI
5+ hour, 31+ min ago (738+ words) New Delhi: Currently it is AI optimisation. Before this, the attention economy and creator-led discovery echoed. And before that, it was something else. Every few months, marketing seems to find a new phrase to obsess over." The latest debate centres…...
Zee sells over 95% FIFA World Cup knockout ad inventory, 10-second rates touch Rs 2025 lakh
20+ hour, 26+ min ago (367+ words) New Delhi: Zee Entertainment Enterprises on Thursday said it sold more than 95% of its premium advertising inventory for the FIFA World Cup 2026 knockout stage across its linear sports channels and Zee5, reflecting sustained advertiser demand as the tournament enters the quarter-finals....
Zero Harm Sciences taps Sideways to strengthen brand identity
22+ hour, 12+ min ago (186+ words) New Delhi: Zero Harm Sciences has partnered with branding agency Sideways as it looks to strengthen its brand identity and differentiate itself in India's growing nutraceuticals market. The partnership will see Sideways work on refining Zero Harm's brand positioning, visual…...