1+ hour, 34+ min ago  (200+ words) OZi has appointed actor Parineeti Chopra as its brand ambassador and launched a digital film featuring her, as the quick commerce platform looks to strengthen its positioning in the baby and kids" category. Currently live in Gurugram and Noida, OZi…...

2+ hour, 7+ min ago  (179+ words) NDTV has reported strong performance on YouTube, with NDTV India, NDTV 24x7, and NDTV Profit leading across their respective segments. While it is uncommon for a network to see multiple channels lead at the same time, NDTV's three channels have seen…...

1+ day, 11+ hour ago  (932+ words) Reputation today moves at the speed of a notification. A rumour, a complaint, or a crisis can surface and spiral before a brand has even framed its first response. At the third edition of the afaqs! CommuniCon Conference, a panel…...

2+ day, 3+ hour ago  (250+ words) The Ministry of Information and Broadcasting has notified the TV Rating Policy 2026, replacing the 2014 guidelines governing television audience measurement in India. The policy introduces changes to measurement standards, governance, and market structure, with a focus on transparency and broader representation…...

1+ day, 22+ hour ago  (342+ words) Aadhar Housing Finance launches "GharLelo" campaign on homeownership journeys'afaqs! "Aadhar Housing Finance (AHFL) has unveiled their new brand campaign, "GharLelo," comprising two films that portray both the emotional and challenging realities of owning a home for the aspirational segments of…...

2+ day, 3+ hour ago  (187+ words) Meta is testing a paid subscription model on Instagram, called Instagram Plus, in select markets including Mexico, Japan, and the Philippines. According to reports, the test introduces a set of additional features for users, particularly around Stories and audience controls....

3+ day, 1+ hour ago  (227+ words) Pay10 rolls out global payments platform with new campaign'afaqs! " Pay10 has launched "Pay10 World", a cross-border payments platform for Indian businesses, alongside a campaign titled 'No Borders Just Business.' The launch follows the company receiving authorisation under the Reserve Bank of India"s…...

2+ day, 11+ hour ago  (504+ words) In June 2026, Mumbai will host the sixth edition of the afaqs! Marketers Excellence Awards, an event that has steadily positioned itself as a benchmark for marketing effectiveness in India. The timing is significant. The market has stabilised, consumer confidence has…...

3+ day, 4+ hour ago  (330+ words) Havas Life Mumbai partners with Shobiz for healthcare experiential services'afaqs! "Havas Life Mumbai and Shobiz have entered into a partnership to offer integrated experiential services for healthcare and pharmaceutical brands in India The collaboration brings together Havas Life Mumbai"s…...

2+ day, 22+ hour ago  (70+ words) YouTube opens Shopping affiliate programme to creators with 500 subscribers'afaqs! The move lowers the entry threshold for monetisation, allowing more creators to earn by tagging products in Shorts, video-on-demand and live content Eligible creators can link products from brands within their…...