News
Bonnier News Takes Control of Business Post Group
4+ hour, 53+ min ago (250+ words) Swedish media group Bonnier News has agreed a deal to take a majority stake in the Business Post Group, the company has confirmed. No financial details of the arrangement have been disclosed. The deal remains subject to regulatory approval from…...
Opinion: Lottery Campaign Continues to Divide Opinion in Adland
8+ hour, 18+ min ago (1593+ words) This is precisely what has happened after Ad World. ie published a story two weeks ago about the National Lottery's new campaign being a near frame-by-frame adaptation of a similar ad that was aired in New Zealand back in 2018. For…...
Deloitte Digital Event to Explore Ais" Role in the New Media Playbook
1+ week, 5+ hour ago (267+ words) Deloitte Digital, ACNE and Buymedia will bring together some of Ireland's senior marketing leaders later this month for a special lunch and learn event that will explore the impact of artificial intelligence, data-driven media planning and emerging technologies on the…...
The Irish Marketing Podcast: Solving Proper Problems
1+ week, 7+ hour ago (148+ words) The latest episode of The Irish Marketing Podcast has dropped. This week we talk to Miriam Hendrick and Bobby Byrne, two of the principals behind Ringers Creative, for a wide-ranging conversation about agency life, creative philosophy, and what it really…...
Ralph van Dijk to Speak About the Power of Audio at MII & Radiocentre Event
1+ week, 10+ hour ago (387+ words) The Marketing Institute Ireland (MII) and Radiocentre Ireland are set to host a breakfast briefing later this month exploring why audio continues to be one of advertising's most effective and engaging media channels. "The event, which takes place on June 25 at…...
Opinion: Meta is About to Become the World's Biggest Advertising Platform
1+ week, 12+ hour ago (945+ words) While it has had its fair share of problems down through the years, Meta is on course to becoming the largest advertising platform in the world, writes Brendan Almack. , MD of Wolfgang Digital. The beginning of this month was a…...
Bauer Media Audio Joins Fire TV Channels as Launch Video Content Partner
1+ week, 3+ day ago (242+ words) Irish content created and owned by Bauer Media Audio, including" Off The Ball, Newstalk, Talking Bollox, Mark Mehigan's Weekly Roast, Stall It and Family Flowers will be available on Fire TV Channels as the platform prepares to roll out across…...
National Lottery Defends Adaptation of New Zealand Ad from 2018
2+ week, 5+ hour ago (598+ words) The National Lottery has defended its decision to adapt an eight-year-old New Zealand originated TV ad for the Irish market. Last week Folk VML and the National Lottery launched a brand-new Irish campaign called "Heist" which prompted some discussion within…...
Troy Parrott Kicks off Series 3 of OTB's Inner Drive in Association with Allianz
2+ week, 7+ hour ago (192+ words) Troy Parrott is the first guest to be interviewed in season three of the award-winning multi-platform series Inner Drive, which shines a light on the resilience, motivation and personal journeys of Ireland's leading athletes. Produced in collaboration with Starcom, part…...
IRS+ Nationwide Campaign Supports Cruinni" na n'g
2+ week, 8+ hour ago (477+ words) A nationwide radio campaign developed by IRS+, the audio intelligence and creative network, is helping to promote this year's Cruinni" na n'g, which takes place across Ireland this weekend on Saturday, June 6. The campaign was created by IRS+ and developed…...