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News
Every 2026 World Cup Ad Ranked
11+ hour, 30+ min ago (1794+ words) The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big. Dentist ft. Timothée Chalamet:30 World's Smallest Ring (US Soccer):30 Knock on the Block:30 Endurance is What We Do:30 SL Filter by…...
Women’s Sports Are Rewriting the Fandom Playbook
12+ hour, 25+ min ago (519+ words) This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry Pitkofsky, SVP of marketing at Scripps Sports, sat down with…...
How Snacking Brands Turn Sports Into Spending
12+ hour, 55+ min ago (582+ words) This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to win the grocery basket. During an ADWEEK House Sports Summit…...
Tracksuit Acquires AI Brand-Monitoring Startup Hall
13+ hour, 46+ min ago (393+ words) Brand tracking startup Tracksuit has acquired Hall, a Sydney based startup that measures how brands appear in responses from AI assistants, the company announced on Monday. Terms of the acquisition weren’t disclosed. The deal adds AI-monitoring capability to Tracksuit’s existing…...
Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars
18+ hour, 46+ min ago (243+ words) As GLP-1 medications become increasingly mainstream, digital health platform Noom is betting on psychology-backed behavior change as its biggest competitive advantage in a crowded space. That strategy underpins “Lose For Keeps,” the company’s new campaign fronted by actor Rebel Wilson....
5 Shopping Tools That Used Similar Affiliate Scams as Phia
3+ day, 20+ hour ago (243+ words) Phia, a shopping browser extension that helps people find deals across the web, is in hot water. The buzzy startup, cofounded by Phoebe Gates—daughter of tech billionaire Bill Gates—and Sophia Kianni analyzes shopping prices and recommends discount codes…...
How Y2K Brands Turned the Millennial Ache Into Gen Z Gold
3+ day, 20+ hour ago (198+ words) Hailey Bieber, low-rise jeans, and a CD player blasting The Cranberries: Gap is once again turning up the nostalgia dial, reviving its late ‘90s and early aughts aesthetic for a new generation of shoppers. Yes, 1996-born ‘Zillenial’ Bieber is her usual…...
How Brands Prepare to Be Spontaneous
4+ day, 9+ hour ago (199+ words) As soccer takes over the global conversation, ADWEEK House: Sports Summit will unpack how brands can win across fandom, media, culture, and live moments. Meet Us in NYC, July 16. The future of marketing will belong to the brands able to…...
Netflix in Advanced Talks to Close Major Ad Deals
4+ day, 9+ hour ago (205+ words) 13% — Netflix’s Q2 revenue growth year over year to $12.6 billion, which is in line with expectations. 2% — Viewership hours grew 2% in the first half of the year vs. 1.5% in the same period in 2025. -8% — Reports noted that Netflix’s stock dropped in after-hours trading, potentially…...