News
Dakota Johnson Does Elegant Makeup Best—9 Products I Know She Uses
1+ hour, 42+ min ago (532+ words) One beauty editor shares Dakota Johnson's go-to products for her glowing makeup looks. The one celebrity I can't get enough of right now? Dakota Johnson. From her impeccable style to her witty sense of humour (not to mention her cool-girl…...
Coming Soon in 2026: The Elevated Leather-Jacket Trend People Are Wearing With Black Pants and Skirts
5+ hour, 42+ min ago (183+ words) Lately, I've been gravitating toward leather jackets that feel quieter, softer, and far more considered. This winter, leather-jacket trends are all about elevated silhouettes'cropped lengths, gently cinched waists, and refined finishes that instantly make black pants and skirts look intentional…...
Skirts and Dresses Are Nice, But in 2026, These 6 Pant Trends Will Define Cool Style
5+ hour, 42+ min ago (334+ words) Dresses and skirts will never truly depart from our closets, but they're definitely taking a back seat this year. Aesthetically, they're no longer the freshest and most forward thing you can wear. Sorry! Instead, I'm starting to see a number…...
It's Not Just Skinny Jeans—4 Denim Trends You'll Actually Like in 2026
8+ hour, 42+ min ago (31+ words) It's Not Just Skinny Jeans4 Denim Trends You'll Actually Like in 2026Who What Wear Below, the four denim trends we're excited about seeing more of and trying out in 2026....
9 Things to Shop If Your 2026 Style Goals Are the '90s, The Row, and Off-Duty Models
15+ hour, 35+ min ago (304+ words) The key pieces to match the aesthetic. From pants to flat shoes to sweaters, these specific subtly trendy items are timeless and low-key cool. Having any or all of them in your wardrobe means chicer outfits throughout 2026 and beyond. So…...
Dermstore's Sneaky Sale Includes These 13 Rarely Discounted Items
20+ hour, 42+ min ago (609+ words) I always wait until January to restock my beauty routine. Why, you ask? Well, the best shoppers know that it's an excellent sale month. After the holiday shopping season, many brands and retailers hold major sales to incentivize their customers…...
Sorry Flip-Flops—In L.A., This Is the Flat-Shoe Trend Stylish Women Wear to Pilates With Black Leggings
20+ hour, 42+ min ago (332+ words) Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more.With a passion for personal style and the…...
Black Loafers Are Fine, But in L.A., Everyone Knows This Shoe Color Looks Better With Light Jeans
21+ hour, 21+ min ago (211+ words) Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from…...
Forget Jeans for a Second—Every Cool Outfit I've Bookmarked for 2026 Features This "Dated" Trouser Trend
1+ day, 1+ hour ago (438+ words) This quietly cool fabric is back in rotation, and it's never looked better. The key is to treat corduroy like any other elevated basic: understated, versatile and quietly effective. The focus is on cut and colour rather than novelty, with…...
Here's How to Prioritize Who What Wear Articles in Your Google Search Results
1+ day, 4+ hour ago (313+ words) Erin got her start as a Who What Wear intern in 2011back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles....