1+ hour, 32+ min ago   (1006+ words) Americans plan to spend a record $199.78 per person on Valentine's gifts in 2026, with pet spending reaching $2.1 billion as consumers expand celebrations. "Valentine's Day is a cherished holiday that resonates with many Americans, as seen with expected record-breaking spending this year,…...

1+ hour, 45+ min ago   (1566+ words) Interactive Advertising Bureau's Cohen says AI agents rewrite every rule after three decades of explosive digital advertising expansion. David Cohen stood before trading floor cameras at the New York Stock Exchange on January 27, discussing an industry that barely existed when…...

3+ hour, 26+ min ago   (1386+ words) Vevo's attention-guaranteed advertising could change how brands buy music video inventory'PPC Land Vevo launched two interconnected products that address persistent challenges in connected TV advertising measurement and optimization. The company unveiled Vevo Evolve in April 2025, a data-driven suite enabling advanced…...

4+ hour, 31+ min ago   (233+ words) The company's'AI assistant Ivy, launched on July 9, 2025, processes campaign data to provide real-time insights and automated recommendations. Such processing capabilities require careful privacy safeguards to prevent unauthorized data access or use beyond specified purposes. Advertising technology platforms face particular enforcement…...

4+ hour, 31+ min ago   (1492+ words) Amazon's ad revenue hits $21.3B as Prime Video reaches 315M viewers'PPC Land Amazon this week reported advertising services revenue of $21.3 billion for the fourth quarter of 2025, representing 23% growth compared to the same period in 2024, according to financial results announced February 6, 2026. This acceleration…...

4+ hour, 31+ min ago   (409+ words) The geographic restrictions represent what Daniels characterized as a fundamental transition in Google's role. "The tech giant is transitioning from a gateway to the Open Web into a destination that walls it off," according to his February 6 analysis. "The web…...

4+ hour, 57+ min ago   (1584+ words) IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns. Marketing performance measurement systems are fundamentally broken despite widespread adoption, with up to 75% of advertisers reporting that advanced measurement…...

5+ hour, 33+ min ago   (732+ words) Teads partners with Google TV to expand HomeScreen ad inventory globally, reaching 500M+ devices with 3D creative formats that drove +7% favorability for Michelin. Teads' HomeScreen inventory now reaches more than 500 million unique devices'globally following the Google TV partnership announcement. The company has…...

7+ hour, 2+ min ago   (421+ words) Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount. Emoji usage further differentiated the categories. Only five human authors used emojis in their summaries, compared to…...

7+ hour, 19+ min ago   (675+ words) Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with "1,500 compensation per affected Instagram user. According to court documents in case 4 U 292/25, the 4th Civil Senate prohibited Meta from collecting data about the plaintiffs…...