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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
TikTok Violated Texas Consumer Protection Law, Judge Rules
1+ day, 17+ hour ago (272+ words) Travis County District Court Judge Cory Liu said in the ruling that Attorney General Ken Paxton proved TikTok violated the Deceptive Trade Practices Act in two ways. One of Paxton's theories, which was accepted by Liu, was that TikTok claimed…...
Amazon Lets Advertisers Into ChatGPT Through OpenAI Partnership
2+ day, 14+ hour ago (267+ words) Amazon announced a partnership with OpenAI on Thursday to allow its advertisers to run ads in ChatGPT, starting with select brands in the U.S.Previously, the marketplace had been restricting access to its web store from artificial intelligence (AI) platforms like…...
OpenAI Will No Longer Take Competitive Ads On ChatGPT
3+ day, 11+ hour ago (157+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...
Rewiring The Web For Life Without Cookies
2+ day, 21+ hour ago (822+ words) Autonomous functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this rewired world. The technological transition is not theory, but rather a way for brands to gain better targeting options from advertising…...
OpenAI's ChatGPT Will No Longer Take Competitive Ads In ChatGPT
3+ day, 11+ hour ago (158+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...
ChatGPT Ad Results Are Not Yet Clear
3+ day, 21+ hour ago (159+ words) Potential advertisers on ChatGPT Ads now have real results to study from firms that have spent money on the platform, Search Engine Journal reports. But six months in, the numbers lack context, and there are no performance benchmarks across advertisers,…...
'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma Tropes
1+ week, 1+ day ago (439+ words) In fact, no llama, nor goat, nor oryx was even used, since the entire production -- featuring those animals acting like co-workers in an office environment -- was created though AI. The spot, along with two:30s, mark the launch campaign for AstraZeneca’s…...
OpenX Repositions As 'Intelligent SSP"
1+ week, 3+ day ago (431+ words) OpenX executives have repositioned the company as "The Intelligent SSP." The name will not change, although the company is introducing a new visual identity that includes a logo and product architecture to simplify digital advertising. “We’ve spent the past decade…...
Trump Admin To Court: AI Training Is 'Fair Use"
1+ week, 3+ day ago (606+ words) The Trump administration is arguing to a federal judge that artificial intelligence (AI) companies make fair use of copyrighted material when they use it to train large language models. "Consistent with the national interest in promoting innovation and free expression,…...
Anthropic And Other Tech Firms Emphasize People In Their New Ads
1+ week, 4+ day ago (188+ words) Tech companies and other types of advertisers are diligently working to include a human element in their ads. For instance, Anthropic launched an ad for Claude earlier this summer. It asked the question, “What if we started to be more…...