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News

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mediapost.com > publications > article > 417462 > american-eagle-cmo-on-creators-and-rushtok.html

American Eagle CMO On Creators and RushTok

10+ hour, 20+ min ago   (360+ words) My parents were strong believers in after-school jobs. If I wanted something, I was expected to earn it myself, not ask for it. I cleaned a fabric store, I scooped ice cream at Bruster’s, but my favorite job was working…...

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mediapost.com > publications > article > 417794 > snap-launches-ai-recommended-ads-in-chat-expands.html

Snap Launches AI-Recommended Ads In Chat, Expands Optimization

2+ day, 16+ hour ago   (296+ words) Snap is launching performance tools ahead of the holiday shopping season, merging "Dynamic Product Ads" and "Sponsored Snaps," while introducing various campaign optimization updates. First, Snap’s “Commerce Power Pack” is bringing AI-powered product recommendations to Sponsored Snaps, allowing advertisers to…...

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mediapost.com > publications > article > 417795 > digital-ad-overload-sends-consumers-running-for-pr.html

Digital Ad Overload Sends Consumers Running For Print, Survey Finds

2+ day, 19+ hour ago   (93+ words) 09/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Digital Ad Overload Sends Consumers Running For Print, Survey Finds Americans are drowning in digital advertising, and many have responded with…...

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mediapost.com > publications > article > 417772 > wpp-production-apa-lock-horns-over-triple-bids.html

WPP Production, APA Lock Horns Over Triple Bids 09/10/2026

3+ day, 1+ hour ago   (288+ words) WPP Production is urging clients to do all of their production work with the holding company — thereby avoiding outsourcing to independent production houses — and at least one production trade group says WPP's stand is essentially an assault on “the free…...

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mediapost.com > publications > article > 417787 > amazon-lets-advertisers-into-chatgpt-through-opena.html

Amazon Lets Advertisers Into ChatGPT Through OpenAI Partnership

2+ day, 16+ hour ago   (267+ words) Amazon announced a partnership with OpenAI on Thursday to allow its advertisers to run ads in ChatGPT, starting with select brands in the U.S.Previously, the marketplace had been restricting access to its web store from artificial intelligence (AI) platforms like…...

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mediapost.com > publications > article > 417803 > cadbury-takes-kindness-to-fashion-week.html

Cadbury Takes Kindness To Fashion Week

2+ day, 17+ hour ago   (253+ words) Fashionistas may not have the reputation as the kindest of creatures, but Cadbury thinks they’re hungry for generosity, and is using New York Fashion Week as the launchpad for its biggest U.S. ad campaign to date. The company says ads…...

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mediapost.com > publications > article > 417789 > sony-briefed-fosters-legal-team-on-its-wpp-rebate.html

Sony Briefed Foster's Legal Team On Its WPP Rebate Probe

2+ day, 21+ hour ago   (292+ words) Last month WPP “whistleblower” Richard Foster submitted evidence in his wrongful termination suit against the company of a previously undisclosed investigation by client Sony that concluded WPP pocketed $350 million in media rebates in China belonging to clients. A week later…...

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mediapost.com > publications > article > 417763 > iab-revises-ad-forecast-shows-growth-for-most-med.html

IAB Revises Ad Forecast, Shows Growth For Most Media

3+ day, 3+ hour ago   (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...

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mediapost.com > publications > article > 417778 > openai-will-no-longer-take-competitive-ads-on-chat.html

OpenAI Will No Longer Take Competitive Ads On ChatGPT

3+ day, 13+ hour ago   (157+ words) OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image…...

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mediapost.com > publications > article > 417772 > wpp-production-apa-lock-horns-over-triple-bids.html

WPP Production, APA Lock Horns Over Triple Bids

3+ day, 16+ hour ago   (235+ words) WPP Production is urging clients to do all of their production work with the holding company—thereby avoiding outsourcing to independent production houses-- and at least one production trade group says WPP’s stand is essentially an assault on “the free…...