4+ day, 3+ hour ago   (176+ words) Pitch’d scores releases against eight signals ChatGPT and other answer engines use to decide what to cite (AEO). A new 14-year study of 758 B2B releases accompanies the launch. Available now at www.pitchdapp.com. Pitch’d, a press release builder with a…...

4+ day, 3+ hour ago   (217+ words) Becoming the Most Cost-Competitive E-Commerce AI Tool for SMEs Worldwide The announcements were made at CoCreate, Alibaba.com’s annual event for entrepreneurs and small businesses. “For small businesses, unaffordable AI is useless,” said Kuo Zhang, President of Alibaba.com. “Our…...

4+ day, 7+ hour ago   (206+ words) Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift The findings reveal a clear opportunity for AI platforms to bring trusted creator perspectives into the shopping experience. More…...

5+ day, 3+ hour ago   (561+ words) Data silos survived the digital transformation. They simply moved upstream into governance, ownership, and the way teams make decisions. Investments in MarTech have become a source of decreasing marginal utility, not due to the inefficiency of the technology itself, but…...

5+ day, 2+ hour ago   (340+ words) Why NPI matters to brands and retailers Q: What makes NPI different from traditional market measurement? A: Traditional market measurement shows what products are selling and how categories are performing. NPI adds a layer of product intelligence that helps explain why products…...

5+ day, 5+ hour ago   (231+ words) Purpose-built AI agents connect interaction intelligence, behavioral analysis, coaching, and performance measurement in a continuous system designed to improve the behaviors that shape customer and business outcomes Built on Observe.AI’s Agentic platform for CX, Performance Agents apply AI coaching…...

5+ day, 5+ hour ago   (552+ words) Confused.com, HUMAN Security Partner to Protect Digital Journeys MarTech Cube New integration provides enhanced visibility into automated and agentic activity, safeguarding customer interactions on the UK’s leading financial services comparison platform HUMAN Security, Inc., the trust layer for digital…...

6+ day, 10+ hour ago   (163+ words) MGID to optimize global web traffic for Mediaite, delivering reach to millions of unique users every month MGID, a global advertising platform, has announced a partnership with Mediaite to implement AI-powered native advertising and content recommendation solutions across the publisher's…...

1+ week, 9+ hour ago   (484+ words) Composable marketing architecture is gaining momentum as brands seek flexible, scalable, and adaptable Martech ecosystems built for constant change. The first approach is similar to what Forrester recommends: using a function-first approach to technology purchases coupled with an architectural approach…...

1+ week, 3+ day ago   (119+ words) New benchmark study reveals AI models agree on top brands in under 1.5% of queries, prompting SEOPulse to launch real-user session tracking for enterprise marketing teams across ChatGPT, Perplexity, and Gemini. The Problem & Solution Executive & Partner Statements “Search habits have fundamentally…...