4+ day, 2+ hour ago   (405+ words) MarTech Cube AI-referred traffic now appears across every industrial brand the agency manages, ranks among the top traffic sources for some, and is already generating revenue, a shift in a sector long assumed to be behind. Founder Andrew Maffettone will…...

4+ day, 6+ hour ago   (206+ words) Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift The findings reveal a clear opportunity for AI platforms to bring trusted creator perspectives into the shopping experience. More…...

4+ day, 6+ hour ago   (252+ words) Matter’s new service transforms online reviews into a strategic asset for brands Matter, an award-winning B2B tech PR agency, supported by marketing and creative, today launched its Review Visibility Management service to address a shift in how companies across verticals earn…...

4+ day, 6+ hour ago   (237+ words) New capabilities help marketing teams maintain brand voice, accuracy and content quality across Microsoft Word, ChatGPT and Claude Markup AI today announced Markup AI for Marketers, introducing new and expanded capabilities designed to help marketing teams maintain content quality as…...

5+ day, 5+ hour ago   (256+ words) New marquee client wins, a new seven-practice model, and its own AI-search tool, BASE, pushed the agency more than 1,700 spots up the Inc. 5000 in four years. Built for how today’s consumer discovers brands The way people search is changing daily....

5+ day, 5+ hour ago   (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...

5+ day, 4+ hour ago   (552+ words) Confused.com, HUMAN Security Partner to Protect Digital Journeys MarTech Cube New integration provides enhanced visibility into automated and agentic activity, safeguarding customer interactions on the UK’s leading financial services comparison platform HUMAN Security, Inc., the trust layer for digital…...

1+ week, 2+ hour ago   (773+ words) New software category gives authors a unified system to plan, execute and manage book marketing Storiad today introduced the Author Marketing OS, a new category of software designed to give authors a single system for planning, executing and managing the…...

1+ week, 8+ hour ago   (484+ words) Composable marketing architecture is gaining momentum as brands seek flexible, scalable, and adaptable Martech ecosystems built for constant change. The first approach is similar to what Forrester recommends: using a function-first approach to technology purchases coupled with an architectural approach…...

1+ week, 3+ day ago   (542+ words) New solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE:…...