3+ week, 5+ day ago   (1250+ words) SBS today fired the starter gun on Australia’s 2027 upfront season, using the momentum of a record FIFA World Cup year to unveil a broader advertiser proposition that will push its content, commercial partnerships and audience reach well beyond its own…...

1+ mon, 1+ week ago   (1215+ words) To say it has been a busy year for Jo Boundy and the marketing team at Commonwealth Bank would be something of an understatement. The country’s biggest bank has spent 2026 putting considerable weight behind its brand: becoming the inaugural domestic…...

1+ week, 2+ day ago   (400+ words) Maybank Singapore has appointed We Are Social as its social media agency of record following a competitive pitch process. The appointment comes after the bank launched a social media pitch in April, seeking an agency partner to manage its social…...

1+ week, 5+ day ago   (365+ words) Zealand as the platform accelerates its local advertising push, following a 43% increase in active advertisers...move lands as Reddit continues building out the advertising products sitting behind that commercial push....rates. The launch adds to a rapidly expanding advertising stack…...

1+ mon, 1+ day ago   (530+ words) Meta is expanding Meta AI with new advertising and analytics capabilities aimed at helping...can ask Meta AI to review the past 90 days of advertising performance, identify commonalities among their...Image feature after privacy backlash Beyond paid advertising, Meta AI…...

1+ mon, 1+ week ago   (985+ words) quickly broadened into wider debates over ethical advertising, raising concrete questions about where responsibility...

1+ week, 2+ day ago   (357+ words) Australian marketers are increasingly worried about how AI systems represent their brands, but new Contentful research suggests many aren't measuring it. The research found 40% of Australian marketing leaders nominate inaccurate representation by AI systems as their biggest concern, almost double…...

2+ week, 5+ day ago   (747+ words) sustainability team. New Australian analysis suggests advertising accounts for more than 5% of upstream supply...sustainability consultancy 2XE, which argues reducing advertising emissions can deliver environmental gains while...Australia director Arum Nixon said the scale of advertising’s contribution could catch some…...

3+ week, 4+ day ago   (563+ words) Singtel has put out tender to appoint a creative agency partner to work alongside its brand, engagement and loyalty (B.E.L) team in Singapore. In a statement to MARKETING-INTERACTIVE, Singtel said that the pitch comes as the company continues to embed AI…...

3+ week, 5+ day ago   (762+ words) AI can build an itinerary in seconds. News Australia is betting travellers will increasingly want a human to tell them whether any of it is actually worth doing. That proposition sits at the heart of the publisher's latest Beyond ’27 strategy,…...