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News
Toss, turn, get paid: Castlery wants Singapore's worst sleepers
1+ week, 2+ day ago (286+ words) Castlery is looking for some of Singapore's worst sleepers, and it is willing to reward them for tossing and turning. The furniture brand is recruiting five self-professed bad sleepers to become professional mattress testers as part of its new "Bad…...
Westin turns a good night's sleep into a power move
2+ week, 6+ day ago (394+ words) Westin Hotels & Resorts has launched a new campaign positioning restorative sleep as a source of energy and preparation, as the hotel brand looks to encourage guests to "Own your mornings". Created by BBH Singapore, the campaign challenges the idea of…...