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Marketing-Interactive

Nando’s wants Singaporeans to smell good about eating healthier Marketing-Interactive Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related professionals.

  • 107articles · 30d
  • 4+ day agolatest article
  • Aug 16, 2026earliest in window
  • 91%with images
  • 347avg words
articles per day
Categories
  • Finance & Business 73
  • Economy, Business & Finance 46
  • Arts, Culture, Entertainment & Media 42
  • News 36
  • Food & Drink 16
  • Business & Industrial 12
  • Arts & Entertainment 10
  • Entertainment 6

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News

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Can a run club help GXS Bank go the extra mile?

4+ day, 8+ hour ago   (612+ words) GXS Bank is tapping into Singapore’s growing run club culture with a new community series that puts homegrown F&B businesses along the route. The digital bank has partnered Singapore social collective OFF:FORM for a three-part run series taking…...

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AXA reframes health conversation with Sammi Cheng

5+ day, 6+ hour ago   (409+ words) AXA Hong Kong and Macau has unveiled a new campaign with ambassador Sammi Cheng, tackling a key strategic challenge: driving awareness of future-ready healthcare solutions. This comes as the insurer observed that Hong Kong's insurance advertising has never looked more…...

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Spritzer makes a splash with its first sonic logo

5+ day, 6+ hour ago   (674+ words) What does a bottled water brand sound like? For Spritzer, the answer starts with the bottle itself. The Malaysian bottled water brand is giving its “Flow with joy” platform a new sensory dimension with its first sonic logo, a 2.7-second audio…...

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Can a superhero and a robot cut through the 9.9 noise?

1+ mon, 6+ day ago   (776+ words) TikTok Shop Singapore has taken its 9.9 campaign beyond the screen and onto the streets of Orchard Road, as the eCommerce platform looks to blur the lines between online shopping and physical retail experiences. At the centre of the campaign is…...

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Involved Media puts AI adoption under business intelligence lead

3+ week, 3+ day ago   (265+ words) Involved Media has promoted Cristina Spizzica to business intelligence director, putting its AI adoption strategy under the same leader responsible for the agency's business intelligence capabilities. Spizzica will lead the independent media agency's AI initiatives and drive adoption across the…...

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TREYNA Group expands PR footprint with Evident acquisition

3+ week, 3+ day ago   (345+ words) TREYNA Group is expanding its public relations capabilities through the acquisition of Evident, bringing the corporate and advocacy communications specialist into its growing agency portfolio. From 1 October 2026, Evident will operate as TREYNA Evident, a business unit of TREYNA PR. The…...

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Touch ’n Go celebrates turning 30 by making invisibility its biggest brand asset

1+ week, 2+ day ago   (714+ words) Touch ’n Go is celebrating its 30th anniversary by doing something unusual for a brand anniversary: putting itself in the background. Rather than spotlighting its cards, app or payment technology, the Malaysian payments brand has made its own invisibility the centrepiece…...

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Why books are becoming fashion’s latest flex

1+ mon, 1+ week ago   (1013+ words) Books are having a moment. From fashion houses hosting literary clubs to celebrities turning reading lists into cultural platforms, literature is increasingly finding its way into the worlds of brands, influencers and consumers. But this is not necessarily a story…...

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Ellerton & Co names former TechCrunch editor as executive director

3+ week, 3+ day ago   (369+ words) Singapore-based pan-Asia PR firm Ellerton & Co. has appointed former TechCrunch editor and Crypto.com Capital venture partner Jon Russell (pictured) as executive director, as the agency expands its work across technology, venture capital, crypto and investor communications. Russell brings more…...

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Prince Retail taps Capillary to scale AI-powered loyalty across Philippines

1+ week, 5+ day ago   (285+ words) Prince Retail has partnered with customer loyalty technology company Capillary Technologies to transform its Prince Royalty rewards programme as the Philippine retailer looks to strengthen customer engagement across its growing store network. Operating under the Prince Hypermart brand, the retailer…...