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Nando’s wants Singaporeans to smell good about eating healthier Marketing-Interactive Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related professionals.
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News
TBWA\Hong Kong names new managing director
3+ week, 4+ day ago (165+ words) In his new role, Ko will strengthen the agency’s strategic vision and business growth, guiding its continued mission to help brands disrupt culture in innovative and meaningful ways. His responsibilities at BBDO will now be distributed across business leads under…...
The many meanings of independence: Brand campaigns from Indonesia
1+ week, 3+ day ago (713+ words) That shift puts ordinary Indonesians at the centre of the storytelling. A rider helping a fellow motorist, a young person seeking a path out of unemployment, neighbourhoods coming together to celebrate and people choosing composure over conflict all become expressions…...
Maybank Singapore wraps social media pitch
1+ week, 3+ day ago (400+ words) Maybank Singapore has appointed We Are Social as its social media agency of record following a competitive pitch process. The appointment comes after the bank launched a social media pitch in April, seeking an agency partner to manage its social…...
Touch ’n Go celebrates turning 30 by making invisibility its biggest brand asset
1+ week, 3+ day ago (714+ words) Touch ’n Go is celebrating its 30th anniversary by doing something unusual for a brand anniversary: putting itself in the background. Rather than spotlighting its cards, app or payment technology, the Malaysian payments brand has made its own invisibility the centrepiece…...
MOH seeks agency for social media revamp and new mascot
1+ week, 11+ hour ago (534+ words) Singapore's Ministry of Health (MOH) is looking for a creative agency to overhaul its social media strategy, manage content across its platforms and develop a new brand mascot. The ministry has issued an invitation to tender for creative and social…...
Ellerton & Co names former TechCrunch editor as executive director
3+ week, 4+ day ago (369+ words) Singapore-based pan-Asia PR firm Ellerton & Co. has appointed former TechCrunch editor and Crypto.com Capital venture partner Jon Russell (pictured) as executive director, as the agency expands its work across technology, venture capital, crypto and investor communications. Russell brings more…...
Creative tech platform Nova Studio strengthens APAC team with senior hires
3+ week, 5+ day ago (360+ words) Australian creative technology platform Nova Studio has strengthened its Asia Pacific team with two senior hires as it looks to accelerate growth with agencies and other buy-side partners across the region. The company has appointed Aimee Jenkins as director of…...
Westin turns a good night's sleep into a power move
3+ week, 12+ hour ago (394+ words) Westin Hotels & Resorts has launched a new campaign positioning restorative sleep as a source of energy and preparation, as the hotel brand looks to encourage guests to "Own your mornings". Created by BBH Singapore, the campaign challenges the idea of…...
Luxury winery Ampersand Estates picks new PR agency in Singapore
3+ week, 4+ day ago (347+ words) Ampersand Estates has appointed Access Communications as its public relations agency in Singapore for a six-month engagement, as the Western Australian luxury estate looks to deepen its presence in the market. Under the remit, Access Communications will lead strategic media…...
Singtel calls creative pitch to enhance customer engagement
3+ week, 5+ day ago (563+ words) Singtel has put out tender to appoint a creative agency partner to work alongside its brand, engagement and loyalty (B.E.L) team in Singapore. In a statement to MARKETING-INTERACTIVE, Singtel said that the pitch comes as the company continues to embed AI…...