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News

EMARKETER
emarketer.com > content > infopack-singapore-2026

Infopack: Singapore 2026

3+ week, 4+ day ago   (146+ words) latest forecasts signal continued growth in Singapore's digital economy as businesses increase investment...and consumers deepen their engagement with AI and online channels....

EMARKETER
emarketer.com > content > building-trust-meeting-consumers--needs-commerce-media-campaigns

Building trust and meeting consumers' needs in commerce media campaigns

3+ week, 8+ hour ago   (405+ words) marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments...If you're browsing online, it could be a recipe, a product demo, or something that helps you make a decision...

EMARKETER
emarketer.com > content > gen-zers-searching-on-video-platforms--not-just-search-engines

Gen Zers are searching on video platforms, not just search engines

1+ week, 5+ day ago   (145+ words) Key stat: Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in...Methodology: Data is from the July 2026 YouGov report titled "Searching for Answers: How AI is Changing Online...Discovery in 2026." 1,494 US adults ages…...

EMARKETER
emarketer.com > content > marketplaces-win-first-sale--not-your-website

Marketplaces win the first sale, not your website

3+ week, 5+ day ago   (129+ words) Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart,...Builds Trust, Until Operations Break It" conducted by Dynata. 1,000 US adults ages 18+ were surveyed online...

EMARKETER
emarketer.com > content > citi-wants-existing-banking-customers-invest-more-with-bank

Citi wants existing banking customers to invest more with the bank

3+ week, 4+ day ago   (246+ words) The move is intended to make it easier to coordinate investment decisions, client acquisition, and the...Deposits and investments already count toward Citi’s relationship tiers, allowing customers to unlock...

EMARKETER
emarketer.com > content > getting-most-of-measurement-commerce-media-campaigns

Getting the most out of measurement in commerce media campaigns

2+ week, 8+ hour ago   (642+ words) marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments...

EMARKETER
emarketer.com > content > data-drop-5-charts-on-microdramas-china

Data Drop: 5 Charts on Microdramas in China

3+ week, 3+ day ago   (110+ words) microdrama industry is maturing via improved storytelling, AI-powered production, and rising brand investment...

EMARKETER
emarketer.com > content > b2b-social-media-influencer-marketing-2026

B2B Social Media and Influencer Marketing 2026

3+ week, 6+ day ago   (119+ words) Key Stat: In the next 12 months, 77% of B2B marketers worldwide plan to increase paid social investment...

EMARKETER
emarketer.com > content > next-era-of-banking

The Next Era of Banking

2+ week, 8+ hour ago   (137+ words) Key Stat: Just 34.3% of mortgages, 24.9% of retirement accounts, and 23.8% of investment accounts are...

EMARKETER
emarketer.com > content > airport-lounge-satisfaction-rests-on-lack-of-crowds--food-beverage-options

Airport lounge satisfaction rests on lack of crowds, food and beverage options

3+ week, 3+ day ago   (188+ words) issuers: As annual fees creep up, cardholders want quality lounge experiences as a return on their investment...

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