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News
Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved
3+ day, 19+ hour ago (65+ words) emarketer.com Log in to see the full chart Log in or register for a free account to get full, unrestricted access to this chart Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved 685 Third…...
What brands need to know about the creator economy's 'Napster moment"
6+ day, 8+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
Healthcare anxiety delays medical visits
1+ week, 3+ day ago (204+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. In a March survey, Talker Research queried 2,000 US adults who’ve visited a primary care doctor in the past year. The anxiety has a real financial backdrop....
Gen Zers are searching on video platforms, not just search engines
1+ week, 5+ day ago (145+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers,…...
The Next Era of Banking
2+ week, 8+ hour ago (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Fragmented financial relationships and guidance from AI channels are weakening banks’ hold on customer decisions. To maintain relevance in the next era of banking, they’ll need…...
Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (104+ words) eMarketer Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks…...
US Social Network Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
US Search Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (89+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
US Total Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (111+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus…...
FAQ on Microdramas: The mobile video format outpacing Netflix in daily engagement
3+ week, 3+ day ago (53+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Microdramas carry real risks alongside their growth: Treat microdramas as an engagement-driven test channel with a focus on integration over interruption. Tactics to consider: The format's…...