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News

EMARKETER
emarketer.com > chart > c > 372355 > adults-under-35-showed-biggest-loyalty-gains-2020-2025-while-older-groups-barely-moved-372355

Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved

3+ day, 20+ hour ago   (65+ words) emarketer.com Log in to see the full chart Log in or register for a free account to get full, unrestricted access to this chart Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved 685 Third…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 12+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > what-brands-need-know-about-creator-economy-s--napster-moment

What brands need to know about the creator economy's 'Napster moment"

6+ day, 8+ hour ago   (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...

EMARKETER
emarketer.com > content > households-giving-netflix-more-time-than-any-other-streamer

Households are giving Netflix more time than any other streamer

6+ day, 8+ hour ago   (187+ words) emarketer.com Households are giving Netflix more time than any other streamer How toy companies are turning 'kidulting' into a $123 billion opportunity What brands need to know about the creator economy's 'Napster moment' Driving purchases with the right creative in…...

EMARKETER
emarketer.com > content > parents-ditched-early-july-shopping-rush-this-year

Parents ditched the early-July shopping rush this year

1+ week, 4+ day ago   (157+ words) eMarketer Parents ditched the early-July shopping rush this year Gen Zers are searching on video platforms, not just search engines Retailers turn to nostalgia, treasure hunts, and unexpected partnerships for back-to-school wins Reddit helps advertisers test whether longer video views…...

EMARKETER
emarketer.com > content > costco-value-higher-income-grocery-shoppers

Costco’s value proposition wins over higher-income grocery shoppers

1+ week, 5+ day ago   (217+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. That’s just behind the 12% of higher-income consumers who primarily shop at Walmart or Walmart Supercenters. By contrast, 32% of middle- and lower-income shoppers say Walmart or Walmart…...

Google News
emarketer.com > content > reddit-helps-advertisers-test-whether-longer-video-views-pay-off

Reddit helps advertisers test whether longer video views pay off

1+ week, 4+ day ago   (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...

EMARKETER
emarketer.com > content > shoppers-ask-ai-help-don-t-trust-its-advice

Shoppers ask AI for help but don't trust its advice

1+ week, 6+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...

EMARKETER
emarketer.com > content > shoppers-grab-rival-brand-your-shelf-empty

Shoppers grab a rival brand when your shelf is empty

2+ week, 7+ hour ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same…...

EMARKETER
emarketer.com > content > facebook-marketing-2026

Facebook Marketing 2026

2+ week, 5+ day ago   (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...