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News

EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

1+ hour, 59+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 6+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > chime-stride-bank-purchase-more-control-banking-experience

Buying Stride Bank gives Chime more control over customer experience

5+ day, 2+ hour ago   (254+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Chime will acquire longtime banking partner Stride Bank for $590 million in cash, giving the neobank ownership of a nationally chartered bank. Once the deal…...

EMARKETER
emarketer.com > content > what-brands-need-know-about-creator-economy-s--napster-moment

What brands need to know about the creator economy's 'Napster moment"

6+ day, 2+ hour ago   (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...

EMARKETER
emarketer.com > content > healthcare-anxiety-drives-47--of-patient-delay-preventive-care

Healthcare anxiety delays medical visits

1+ week, 3+ day ago   (204+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. In a March survey, Talker Research queried 2,000 US adults who’ve visited a primary care doctor in the past year. The anxiety has a real financial backdrop....

EMARKETER
emarketer.com > content > gen-zers-searching-on-video-platforms--not-just-search-engines

Gen Zers are searching on video platforms, not just search engines

1+ week, 5+ day ago   (145+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers,…...

EMARKETER
emarketer.com > content > shoppers-ask-ai-help-don-t-trust-its-advice

Shoppers ask AI for help but don't trust its advice

1+ week, 6+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...

EMARKETER
emarketer.com > content > performance-metrics-governance-issue--retail-media-must-elevate-how-defines-impact

Performance metrics are a governance issue. Retail media must elevate how it defines impact.

2+ week, 2+ hour ago   (488+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Retail media has become one of the most powerful growth engines in modern marketing. It sits at the intersection of media, merchandising, data, and commerce, influencing…...

EMARKETER
emarketer.com > content > getting-most-of-measurement-commerce-media-campaigns

Getting the most out of measurement in commerce media campaigns

2+ week, 2+ hour ago   (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...

EMARKETER
emarketer.com > content > next-era-of-banking

The Next Era of Banking

2+ week, 2+ hour ago   (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Fragmented financial relationships and guidance from AI channels are weakening banks’ hold on customer decisions. To maintain relevance in the next era of banking, they’ll need…...