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- Aug 17, 2026earliest in window
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News
Reddit helps advertisers test whether longer video views pay off
1+ week, 4+ day ago (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...
The Next Era of Banking
2+ week, 7+ hour ago (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Fragmented financial relationships and guidance from AI channels are weakening banks’ hold on customer decisions. To maintain relevance in the next era of banking, they’ll need…...
Facebook Marketing 2026
2+ week, 5+ day ago (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...
Marketers prioritizing transparency lead the shift to independent mobile partners
2+ week, 5+ day ago (288+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands…...
Bank marketers needs to reorganize budgets for dual SEO-GEO strategies
2+ week, 6+ day ago (122+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel, financial brands need to craft their marketing budgets and financial products for dual GEO and…...
Creator-brand tensions put authentic influencer content at risk
2+ week, 6+ day ago (236+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Creators are struggling to balance audience preferences with brand demands, according to CreatorIQ’s State of Creators study. The data suggests that creators face growing…...
Building trust and meeting consumers' needs in commerce media campaigns
3+ week, 7+ hour ago (405+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
AI improves ad performance, but marketers still hesitate to trust its advice
3+ week, 7+ hour ago (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...
AI Visibility Index: Household and Cleaning Product Movers and Leaders
3+ week, 3+ day ago (460+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Seventh Generation was the clear industry front-runner, though its lead over Clorox narrowed. It ranked No. 1 overall with a 28% mention rate, down from 32% in June. Still,…...
Meta shifts campaign control from marketers to AI
3+ week, 3+ day ago (395+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Meta is notifying advertisers of plans to shift ad placement exclusions to an automated system, taking away brands’ ability to choose which of its…...