1+ hour, 34+ min ago   (463+ words) Truth is under attack." Reality is distorted. And fiction, packaged in persuasive narratives and powered by algorithms, has never been more marketable. We live in a world where it's easier to invent truths than confront them. A world where confirmation…...

2+ hour, 11+ min ago   (571+ words) The travel and hospitality industry is entering a defining chapter, one which has been in the works for quite some time. As guest expectations evolve and the market becomes increasingly competitive, marketing can no longer rely on scale, spectacle or…...

3+ hour, 32+ min ago   (991+ words) The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled…...

6+ hour, 17+ min ago   (594+ words) Approximately 27 years later, we're witnessing the same panic. Except this time, the verticals are falling faster. For decades, the professional playbook was simple: go deep, get certified and build a moat. Tax accountants spent years mastering arcane regulations. Junior designers…...

6+ hour, 28+ min ago   (391+ words) The marketing world has spent the last two years hooked on generative AI (Gen AI) and thinking about the impact it can have on driving radical business transformation. There certainly are many opportunities, from enhancing efficiency through automation through to…...

9+ hour, 5+ min ago   (407+ words) IPX, the powerhouse behind global Korean brands such as LINE FRIENDS, has established its first-ever Middle East partnership with Experience 11, a leader in cultural commerce collaborations. Experience 11 is the anime and IP business of K11 by AC, a global cultural brand…...

2+ day, 20+ hour ago   (667+ words) Fabletics, a digitally native activewear brand founded in the USA, has entered the Middle East with a creator-led launch event in the UAE. The activation, delivered by creative agency IMA, is the first in a series of four experiential moments…...

2+ day, 22+ hour ago   (269+ words) And this was my moment of a worthy and cliched LinkedIn post on "What this taught me about marketing and the future." We are now firmly in the visual equivalent of the unhinged one-minute operatic climax of Queen's Bohemian Rhapsody:…...

2+ day, 23+ hour ago   (605+ words) Shantelle Nagarajan is Campaign Middle East's Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage,…...

2+ day, 23+ hour ago   (330+ words) Following an internal review on behalf of all Hyundai Motor Group brands across their key regions, INNOCEAN has renewed its global media partnership with HAVAS Media Network. The media network's mandate comprises the Hyundai, Kia and Genesis brands across Europe,…...