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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
The rise of discreet luxury and a new consumer elite
4+ day, 6+ hour ago (43+ words) Campaign UK As the global recession continues...of conspicuous consumption and the rise of a new luxury aesthetic, writes Jane Bainbridge....
Redefining the runway: how luxury brands embraced the LFW experience
5+ day, 6+ hour ago (28+ words) Campaign UK Experience...collabs have become favoured stratagems for the luxury sector during the cost-of-living crisis....
Why fans beat followers: how brands can earn their place in culture
5+ day, 12+ hour ago (36+ words) Campaign Consumers can skip ads in seconds. JBL, Unilever and Ben Foster reveal how brands earn lasting attention by becoming part of fan culture....
Londonlaunch and Alexeeva & Jones showcase luxury chocolate
4+ day, 18+ hour ago (24+ words) Campaign UK Londonlaunch staged a chocolate...
The internet of nothing: the future of brand value in a sharing economy
3+ day, 9+ hour ago (39+ words) Campaign UK When the world's most powerful brands don't invest in creation or ownership in the traditional sense, where does the future of marketing value lie?...
The new middle class: 6 people marketers need to know
3+ day, 17+ hour ago (39+ words) Campaign UK A new study gives fresh insight into the growing proportion of consumers who describe themselves as middle class. Its findings are critical to brands, writes Gemma Charles....
Ted Lasso shows us that ‘earned experiential’ can be the most powerful media of all
5+ day, 6+ hour ago (41+ words) Campaign UK People want to participate in stories, inhabit worlds and find communities that reflect who they are, or better still, who they want to be....
Culture out of crisis: A new capitalism
5+ day, 6+ hour ago (21+ words) Campaign UK There is increasing concern about the workings of the least-worst economic model....
The virality trap: why shallow brand experiences are now a commercial liability
5+ day, 6+ hour ago (67+ words) Campaign UK All too often, we are approached with briefs still shaped by a social-first logic. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work ✓ Essential round-ups such as Movers and Shakers,…...
The cinema comeback: How modern movie marketing offers a playbook for brands
5+ day, 12+ hour ago (26+ words) Campaign From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint....