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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Is Marc Pritchard right to say that agencies should strip away anything that doesn't add to creative output?
9+ hour, 52+ min ago (58+ words) campaignlive.co.uk Procter & Gamble's chief brand officer told the ANA conference in Florida that its time to "disrupt this archaic 'Mad Men' model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn't add to…...
How Adidas embraced World Cup fever for its biggest UK football activation
3+ day, 9+ hour ago (34+ words) Campaign UK The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth....
Reebok agrees $25m refund for false trainer claims
3+ day, 17+ hour ago (371+ words) by Sarah Shearman | 29 September 2011 Reebok, the sports brand, is being forced to return $25m (£15.9m) to consumers in the US who have bought its "toning" shoes, to settle a case brought by the Federal Trade Commission. The Federal Trade Commission said that…...
Just Eat appoints former easyJet marketer Peter Duffy as chief customer officer
4+ day, 5+ hour ago (39+ words) Campaign UK Just Eat has appointed Peter Duffy as its top global marketer after Barnaby Dawe confirmed he was leaving the food delivery platform earlier this week....
The hard sell: Viagra makes TV debut in campaign from Y&R London
4+ day, 5+ hour ago (198+ words) by Simon Gwynn | 24 May 2018 The first ever UK TV ad for erectile dysfunction medicine will be shown on Channel 4 tonight when a new ad for Viagra Connect makes its debut. The spot, created by Y&R London, will be shown…...
TSB appoints Vizeum and John Brown for media and content
4+ day, 2+ hour ago (37+ words) Campaign UK TSB Bank has appointed Dentsu Aegis Network duo Vizeum and John Brown Media as its new media and content agency partners, following a competitive pitch....
Coca-Cola reviews media planning and buying
4+ day, 5+ hour ago (30+ words) Campaign UK The Coca-Cola Company is undertaking a statutory review of its Great Britain and Ireland media planning and buying account, held by MediaCom....
The Times pledges to cut through the noise in new TV ad
4+ day, 6+ hour ago (39+ words) Campaign UK News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times"....
Mother's Day: the top 10 most-viewed ads celebrating mums
4+ day, 5+ hour ago (36+ words) Campaign UK In celebration of Mother's Day this weekend, Marketing has teamed up with Visible Measures to pull together the top 10 most-viewed ads that celebrate mums....
Turkey of the Week: Rak-su's Coca-Cola remix tastes flat
4+ day, 18+ min ago (25+ words) Campaign UK Coke continues its 2018 theme with yet another dubious take on an iconic ad....