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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Amazon, Microsoft and Spotify are fastest growers in Best Global Brands ranking
5+ hour, 23+ min ago (31+ words) Campaign UK Facebook's brand value declines for third straight year – but Instagram is a newcomer in the top 20....
Facebook unveils major shift away from brand and media posts
20+ hour, 23+ min ago (30+ words) Campaign UK Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent....
Snapchat launches shoppable AR Lenses
2+ day, 18+ hour ago (36+ words) campaignlive.co.uk Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat....
Pinterest's first global CMO exits after eight years
3+ day, 1+ hour ago (20+ words) Campaign UK The social media platform has not yet announced a replacement....
Quality news sites get 'halo effect' on ad viewability
3+ day, 14+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
Facebook corporate becomes Meta - good move or 'pitiful'?
3+ day, 21+ hour ago (44+ words) Campaign UK Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse. by Mariah Cooper and John Harrington...
Video growth prompts Facebook ad upgrade
3+ day, 21+ hour ago (458+ words) The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first…...
MediaCom works with Facebook on new social media-friendly content service
4+ day, 1+ hour ago (35+ words) Campaign UK MediaCom has launched a new service, Feed Ready, intended to help brands ensure their content better suits the environments of different social networks....
TfL launches handy chatbot on Facebook Messenger
4+ day, 1+ hour ago (19+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts
4+ day, 1+ hour ago (41+ words) Campaign UK IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content....