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News
Gravox pours on the comfort in ‘For Creatures of Comfort’ campaign via TBWA\Melbourne
1+ hour, 23+ min ago (280+ words) For generations, Gravox has been synonymous with family roasts and special occasions, earning a place in Australians’ hearts as a symbol of comfort and nostalgia. However, as meal habits evolve and busy lifestyles reshape the way people eat, an opportunity…...
Dineamic launches HeyDay for healthy ageing and the Support at Home market via Hellions
4+ hour, 59+ min ago (507+ words) Built for older Australians, their families, carers and case managers, HeyDay has been custom created to help Dineamic fill a void in the ready meal category with a brand that feels credible, familiar and full of life, without wandering into…...
AA Insurance puts young drivers in the spotlight in new campaign via McCann New Zealand
5+ hour, 32+ min ago (253+ words) The ad opens with our (very) young protagonist confidently driving in a dream-like car, passing through the imaginary world aptly named ‘Hazard City’, filled with confusing roundabouts, sheer cliff faces and intimidating motorways. Despite his seemingly jeopardy-filled journey, our young…...
JewishCare celebrates 90 years with new ‘We Really Really Care’ campaign via Oblong
7+ hour, 5+ min ago (350+ words) The campaign “We Really Really Care”celebrates the unique kind of care JewishCare has been providing the community for 90 years. Because JewishCare care goes beyond simply giving someone what they need. It’s thinking about what else they might need, and…...
The New Wave ~ The Royals
6+ hour, 50+ min ago (547+ words) 1. Give us the elevator pitch – who are you and what do you do? The Royals are the most interested agency in the world. Being most interested is about noticing, cultivating, collecting, and devouring. It fuels the commercial creativity we use…...
NZHL helps Kiwi get ahead without selling clean urine to cyclists in new campaign via Bad Magic
7+ hour, 45+ min ago (161+ words) Says Janelle Ericksen, Head of Marketing at NZHL: “Have a Mortgage & a Life is built on the belief that getting ahead financially shouldn’t mean putting your life on hold. Have a Mortgage Without… is the cheekier side of that platform....
Snickers trolls sport in new Australian campaign via T&P and Publicis One Mars
8+ hour, 7+ min ago (208+ words) The hero film sees actor Broden Kelly transform into a hunger-troll directing a hangry diatribe onto unsuspecting sporting amateurs during a friendly match, before a fellow spectator helps cure his affliction through the hunger-satisfying nature of SNICKERS. A bespoke film…...
City of Hobart leads the nation in climate action in ‘Climate Ready Hobart’ campaign via Showpony
3+ day, 4+ min ago (182+ words) Climate change can often feel overwhelming. Instead of focusing on the scale of the challenge, Climate Ready Hobart shines a light on the momentum already building across the city, celebrating the people and projects proving that small actions, taken together,…...
Genesis unifies three brands under new ‘Life At Full Power’ platform via Bastion Aotearoa
3+ day, 7+ hour ago (327+ words) The multi-year transformation challenged Bastion to create a complete brand ecosystem capable of uniting customers, employees and stakeholders behind a single vision for New Zealand’s energy future. At the heart of the transformation is the refreshed Genesis brand platform, Life…...
Bestads Best TV of the Week: Uber’s ‘Zwiebellook’ via Serviceplan, Germany
3+ day, 5+ hour ago (354+ words) Campaign Brief Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Uber’s ‘Zwiebellook’ via Serviceplan, Germany. The film was…...