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News
What brands are getting wrong about influencer marketing, according to Connectify PH founder
4+ day, 9+ hour ago (991+ words) Influencer marketing has come a long way over the past couple of years. It’s no longer just about finding someone popular and giving them something to talk about, right? Well, despite all of the changes that have occurred in the…...
AI governance framework coming
6+ day, 41+ min ago (361+ words) MANILA, Philippines — The Department of Economy, Planning and Development (DEPDev) is eyeing the release of the country’s first artificial intelligence (AI) governance framework this September, pending final approval from President Marcos. According to DEPDev Secretary Arsenio Balisacan, the department will…...
PH must not squander Pax Silica opportunity
1+ week, 40+ min ago (499+ words) MANILA, Philippines — While the proposed Pax Silica hub in New Clark City offers significant investment upside, a major business group is warning that the opportunity could quickly slip away if the government fails to lay the groundwork needed to bring…...
IPRA Philippines brings ‘PR Matters’ to social media
1+ week, 1+ day ago (405+ words) MANILA, Philippines — Good communication isn’t just for companies and executives. It’s something everyone can use every day. This PR Month, the International Public Relations Association Philippines (IPRA Philippines) is bringing “PR Matters” to social media, with 12 short-form videos that makes…...
GCash gets SEC nod for blockbuster P92.3-B IPO
1+ week, 2+ day ago (500+ words) MANILA, Philippines — GCash operator Mynt Inc. has secured the corporate regulator’s approval for its initial public offering (IPO) of up to P92.32 billion, becoming the first company to benefit from relaxed public float requirements for large issuers. On Friday, the Securities…...
Companies that provide best customer service named
1+ week, 3+ day ago (345+ words) Written by: Linda B. Bolido The customer may not always be right but, for businesses, responding to their needs and concerns will always be paramount. The Philippines’ Best Customer Service 2027 survey sought to identify those businesses that gave premium service to…...
GCash IPO might prompt reshuffle of PH portfolios
1+ week, 4+ day ago (325+ words) MANILA, Philippines — The upcoming blockbuster GCash initial public offering (IPO) may be big enough to prompt local and foreign funds to reshuffle their Philippine stock portfolios as they free up cash to participate in the offering, according to brokerage COL…...
John Ternus to lead Apple into the age of AI
1+ week, 5+ day ago (704+ words) SAN FRANCISCO, United States — John Ternus takes over as Apple’s chief executive on Tuesday, inheriting a company that towers over the smartphone market but trails its rivals in artificial intelligence. One of his biggest challenges will be balancing the company’s…...
Globe Business previews AI WAN featuring self-healing networks to drive autonomous IT operations
1+ week, 5+ day ago (228+ words) As businesses rely on more applications, cloud platforms and connected systems, keeping the network running reliably has become increasingly critical to everyday operations. Yet greater complexity also means IT teams can spend significant time responding to alerts, tracing network issues…...
The change protocol: Acting on the inflection points
2+ week, 42+ min ago (329+ words) Most strategic planning starts with assumptions—what triggers demand, how markets will behave, how much capital will cost, the pace with which technology will evolve, how the government will move. What if our biggest strategic risk is not in missing…...