News
The rise of the ‘social tonic’: Hiyo highlights functional beverage potential in alcohol-free
1+ hour, 46+ min ago (1210+ words) Putting its focus on the value of social connection, Hiyo signed a multi-year partnership with Live Nation at the end of last year. This will see it roll out across live music venues across the US. But that's just one…...
Five areas of innovation for Heineken’s R&D team
1+ week, 17+ hour ago (967+ words) Consumers are turning away from beer: looking to trendier options such as canned cocktails or forgoing alcohol entirely. Heineken has warned 2026 will be a difficult year: consumer spending is unstable and global inflationary pressures continue. Against this backdrop, CEO Dolf…...
Mythbusting Dry January: What brands need to know about the alcohol-free movement
1+ week, 4+ day ago (1184+ words) The premise is simple: Dry January is a month where people stop drinking alcohol, or make their best efforts to cut down. It's a big month for alcohol-free brands, who see the opportunity to reach new audiences as they search…...
US drinking guidelines revamped in dramatic shift
1+ week, 5+ day ago (678+ words) The new 2025-2030 Dietary Guidelines for Americans has removed the long-standing guidance that alcohol consumption should be limited to two beverages a day for men and one for women: instead advising that consumers should limit their alcohol consumption. Most countries set…...
What’s brewing at Heineken? Behind the scenes with the R&D chief
1+ week, 6+ day ago (1498+ words) Brewers worldwide face rising challenges: declining beer consumption, climate change and supply chain disruption. Heineken's answer is to double-down on innovation: with the new multi-million euro center in the Netherlands designed to develop the brews of the future. And it's…...
Brand on fire: How Trip has pioneered the calming beverages category
1+ mon, 1+ week ago (1170+ words) Trip was initially known as a CBD brand: but its since evolved and broadened its focus into a wider positioning around mental health and calm. And that strategy's paid off: it's the top selling drink on TikTok; the sixth largest…...
Milk-based drinks added to UK sugar tax: Here’s what you need to know
1+ mon, 3+ week ago (628+ words) Milk-based drinks have enjoyed an exemption to the UK Soft Drinks Industry Levy (SDIL) since it was introduced in 2018. However, the UK government has this week announced that this exception will be removed. This means that milk-based beverages will become…...
UK expands sugar tax to include milk-based drinks and RTD coffee
1+ mon, 3+ week ago (680+ words) The levy will also be expanded to include more beverages: with the threshold at which the tax kicks in from lowered from 5g of sugar per 100ml to 4.5g sugar per 100ml. RTD coffee, pre-packaged milk-based and milk-alternative drinks with added sugar like supermarket…...
Naked Life’s US expansion strategy
2+ mon, 1+ day ago (640+ words) The non-alcoholic cocktail brand already commands nearly half of non-alcoholic RTD occasions in Australia. It has built up its success on high quality ingredients (including distilled botanicals to replicate the flavors of cocktails) and low-calorie content (5 calories per can). And…...
Cocoa challenges for beverage makers
2+ mon, 1+ day ago (456+ words) Global stockpiles have plunged and production in West Africa, which produces about 70% of global cocoa, is under pressure from disease and unpredictable weather. As commodity intelligence platform Vesper B.V. confirmed to this publication, 2025 represents a full-blown cocoa crisis, and it's one…...